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IRPMA Code of Marketing Practices

IRPMA Code of Marketing Practices. Timm Pfannenschmidt Chairman IRPMA Code of Marketing Practices Committee February 19, 2008. The Evolution of IRPMA COP. 2003. 2006. 2007. 2008. 1992~2002 - IRPMA COP 2003 - Setting COP benchmarks to enhance the COP enforcement

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IRPMA Code of Marketing Practices

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  1. IRPMA Code of Marketing Practices Timm Pfannenschmidt Chairman IRPMA Code of Marketing Practices Committee February 19, 2008

  2. The Evolution of IRPMA COP 2003 2006 2007 2008 • 1992~2002 - IRPMA COP • 2003 - Setting COP benchmarks to enhance the COP enforcement • 2004, 2005, 2006 - amending benchmarks • 2007 • Adopting new IFPMA code • Revising benchmarks and Q&A • 2008 • Revising benchmarks and Q&A

  3. Elements of IRPMA COP • COP Articles • COP benchmarks • 2003.01 - 1st version • 2003.07 - donations • 2004.03 - Post-Marketing Studies • 2004.09 - gifts for public hospital doctors • 2005.10 - donations and educational grants • 2007.03 - revised based on new Code • 2008.03 - customary gifts/ funeral gift, year-end party • COP Q&A • Measurements for Resolving Disputes

  4. Internal Communication- Train-the-trainer program 2007.01.25 Senior Director of DOH COP Committee

  5. External Communications • Communication with Stakeholders • Patient groups • Hospital associations • Media 2006.05.09 Superintendent of NTUH 2004.07 - NTUH released Ethic Guidelines on Physicians’ Behavior 2006.08 - DOH released Guidelines on the Relationship between Physicians and Commercial Enterprises

  6. Communication to Stakeholders Insist on Health & Transparency • Distributed IRPMA COP Brochures to all hospitals (April 2007) • Placed advertisement on newspapers (May 2007)

  7. Priority Issues in 2008 • Reveal the 2008 COP to IRPMA member companies - to reinforce/intensify their internal training • Communicate with HCPs – to create a better understanding among our customers • Promote the COP to the authorities - to achieve an industry-wide regulation

  8. Thank You!

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