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FRENCH CONNECTION(UK). About French Connection. French Connection is a retailer/wholesaler of fashion accessories and clothing Founded in 1972 Features a variety advertising campaigns that are more than often risqué

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About french connection
About French Connection

  • French Connection is a retailer/wholesaler of fashion accessories and clothing

  • Founded in 1972

  • Features a variety advertising campaigns that are more than often risqué

  • In 1997, French Connection (UK) abbreviated their name into an acronym and formed a rather controversial advertising campaign...


Font: Eurostile (Spaced)

Designed by Trevor Beattie

Registered trademark

Generally written in lowercase


Trevor beattie
Trevor Beattie

  • Motto/Mantra: “Get noticed”

  • Created the “FCUK” campaign in September 1997

  • Previously had worked Wonderbra’s also controversial “Hello Boys” ad campaign

  • Campaign helped French Connection rise to success

  • His simple design helped sell over half a million shirts valued at £20Over £10,000,000 or $16,051,533.76(AUD)




T shirt designs
T-Shirt Designs in value and profits had also grown in a similar fashion

  • fcuk fashion

  • fcuk this

  • hot as fcuk

  • mile high fcuk

  • too busy to fcuk

  • fcuk football

  • lucky fcuk

  • fun comes usually kneeling

  • fcuk on the beach

  • cool as fcuk

  • fondle constantly until knackered

  • fcuk in hull

  • no fcukin worries

  • fcuk off

  • chugging the fcuk

  • munching on fcuk


Do you think that this is appropriate do you find the name to be funny or just plain inappropriate
Do you think that this is appropriate? in value and profits had also grown in a similar fashionDo you find the name to be funny, or just plain inappropriate?


Fin. in value and profits had also grown in a similar fashion


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