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2E CONSULTING

2E CONSULTING. Jordan Barr | Christopher Craig Kristel Korsvik | Mackenzie Meier. Introduction | Strategy | SMART Goals | Implementation | Timeline | Budget. POSITIONING. Introduction | Strategy | SMART Goals | Implementation | Timeline | Budget. 2E CONSULTING. POSITIONING MAP.

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2E CONSULTING

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  1. 2E CONSULTING Jordan Barr | Christopher Craig KristelKorsvik | Mackenzie Meier Introduction | Strategy | SMART Goals | Implementation | Timeline | Budget

  2. POSITIONING Introduction | Strategy | SMART Goals | Implementation | Timeline | Budget 2ECONSULTING

  3. POSITIONING MAP Introduction | Strategy | SMART Goals | Implementation | Timeline | Budget 2ECONSULTING

  4. To: the marketing directors of insurance companies, 2Morrow Inc. Is The: health and wellness mobile app provider, That: offers a customizable market leading app that tracks habits, promotes healthy lifestyles, and sustains behavioral change, Because: they have over 40 years development experience, and are backed by an expert medical consulting team implementing the latest behavior change research, they have created an application that received the U.S. Surgeon General’s Healthy App Challenge Award. POSITIONING STATEMENT Introduction | Strategy | SMART Goals | Implementation | Timeline | Budget 2ECONSULTING

  5. 1 KEY MESSAGES 2Morrow Inc. offers expertise in health and wellness applications. KEY MESSAGES ARE BENEFITS NOT FEATURES 2 2Morrow Inc. works with you to provide the best solution for your individualized customers through customizable and integrateable applications. 3 2Morrow Inc. empowers your members to live healthier and happier by addressing the root of failed goals – bad habits. Introduction | Strategy | SMART Goals | Implementation | Timeline | Budget 2ECONSULTING

  6. Specific Measurable Attainable Relevant Timely GOALS 1 Obtain a minimum of 5 new clients with company revenues greater than $10M by March 31st, 2014. 2 Appear on the first page in organic Google search results for “Health and Wellness Applications” by June 30th, 2013. 3 Increase website traffic by 30% by March 31st, 2014. Assume start date of April 1st, 2013. Introduction | Strategy | SMART Goals | Implementation | Timeline | Budget 2ECONSULTING

  7. IMPLEMENTATION Website Content | B2B Market | PR & Webinars | Blogging| Sales Force 2ECONUSLTING

  8. Hire an intern. Focus on content and keyword density. Strategy based for Business-to-Business website traffic. Shift positioning towards “Health and Wellness Mobile Application Experts.” Hire a UX Designer for mobile app. WEBSITE DESIGN & CONTENT Website Content | B2B Market | PR & Webinars | Blogging| Sales Force 2ECONSULTING

  9. FOCUS ON BUSINESS-TO-BUSINESS MARKET Currently a cloudy environment. Focus specifically on insurance companies. Direct access to employers who host with the insurance company. Larger revenue stream. Website Content | B2B Market | PR & Webinars | Blogging| Sales Force 2ECONSULTING

  10. Attend three trade shows this year. Networking with direct customers. Quarterly webinars Promoting advisors as “experts” Communicated through social media Website front page PUBLIC RELATIONS & WEBINARS Website Content | B2B Market | PR & Webinars | Blogging| Sales Force 2ECONSULTING

  11. BLOGGING Blogging platform on website (Wordpress). Focus on expertise in the area. NOT a selling tool! Content tool for industry news, updates, trends… Promote blog posts on Twitter, Facebook, LinkedIn. Website Content | B2B Market | PR & Webinars | Blogging | Sales Force 2ECONSULTING

  12. SALES FORCE RESTRUCTURE Hire an additional four salespeople. Commission only pay structure. Promote asales manager. Base salary of $4,500/month with commission. Focus on strategy, training &process. Website Content | B2B Market | PR & Webinars | Blogging| Sales Force 2ECONSULTING

  13. TIMELINE Introduction | Strategy | SMART Goals | Implementation | Timeline | Budget 2ECONSULTING

  14. Implementation Timeline Launch New Website w/ Updates June 1st Revenue Target of 5 New Clients March 1st New Ranking in Search Engines August 1st March 13th, 2014 April 1st, 2013 June 20th Attend Trade Show April 29th Attend Trade Show Attend Trade Show November 29th June 1st Conduct 1st Webinar December 1st Conduct 3rd Webinar September 1st Conduct 2nd Webinar Bid out a UX Designer for application layout May 1st Hire intern for website content updates and SEO. Add additional module to current website for blogging Throughout the year hire and train additional sales force Introduction | Strategy | SMART Goals | Implementation | Timeline | Budget 2ECONSULTING

  15. BUDGET Introduction | Strategy | SMART Goals | Implementation | Timeline | Budget 2ECONSULTING

  16. ITEMS EXPENSE Intern for website $0 UX Designer for mobile app $1,599 Expos Health & Fitness – June 2013 $1,900 Health & Fitness – November 2013 $1,900 4th B.I.G. Convention $1,500 Airfare & Hotel $500 Expo Subtotal $5,800 TOTAL: $7,399 BUDGET Introduction | Strategy | SMART Goals | Implementation | Timeline | Budget 2ECONSULTING

  17. THANK YOU Introduction | Strategy | SMART Goals | Implementation | Timeline | Budget 2ECONSULTING 2E CONFIDENTIAL

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