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NUR SHAZLEEN YAZMEEN AHMAD HAWARI 2008738521

BLUE OCEAN STRATEGY. Creating Uncontested Market Space and Making the Competition Irrelevant. NUR SHAZLEEN YAZMEEN AHMAD HAWARI 2008738521 MOHD FAZLI AZMAN 2008270034

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NUR SHAZLEEN YAZMEEN AHMAD HAWARI 2008738521

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  1. BLUE OCEAN STRATEGY Creating Uncontested Market Space and Making the Competition Irrelevant NUR SHAZLEEN YAZMEEN AHMAD HAWARI 2008738521 MOHD FAZLI AZMAN 2008270034 ZULKIFLEE ABD RAHIM 2008720413

  2. ABOUT THE BOOK • Author: W. Chan Kim & : Renee Mauborgne • Publisher: Harvard Business School Press • Pages: 256 pp

  3. ABOUT AUTHOR W. Chan Kim Renee Mauborgne W. Chan Kim is a professor of strategy and international management at INSEAD in Fontainebleau, France. Previously, he taught at the University of Michigan Business School. He has written for numerous business journals, the Financial Times, The Wall Street Journal and The New York Times, and is a founder of the Value Innovation Network. He is an advisory member for the European Union and the Country Advisor to Malaysia Renée Mauborgne is a Distinguished Fellow at INSEAD, where she is a professor of strategy and management. She is also a Fellow of the World Economic Forum and published numerous articles on strategy and managing multinational corporations.

  4. CHAPTER STRUCTURE

  5. BLUE OCEAN STRATEGY • The high growth and profits an organization can generate by creating new demand in an uncontested market space • Authors argue that red ocean strategies while necessary, are not sufficient to sustain high performance. Companies need to go beyond competing. To seize new profit and growth opportunities they also need to create blue oceans

  6. Red Ocean Vs Blue Ocean • *Red Ocean Strategy is the way that fights hard in existing market while Blue • Ocean Strategy values innovation on getting new market

  7. Creating Blue Ocean Eliminate COST Reduce VALUE INNOVATION Raise Create BUYER VALUE

  8. Strategy Canvas – Casella Wines High Low Wine range Above-the-line marketing Vineyard prestige and legacy Price Use of enological terminology Aging quality Wine complexity

  9. Four Action Framework

  10. Six Principles of Blue Ocean Strategy

  11. Formulating Blue Ocean Strategy

  12. Your Market

  13. NO - Rethink NO - Rethink YES YES A Commercially Viable Blue Ocean Idea YES YES NO - Rethink NO - Rethink

  14. Executing Blue Ocean Strategy

  15. Create a culture of trust and commitment, the rest shall come naturally.

  16. CONCLUSION

  17. CONCLUSION

  18. LESSON LEARNT To sustain in the industry, be CREATIVE and INNOVATIVE. Do things DIFFERENTLY from the market with LOWEST COST possible. In order to be DIFFERENT from competitors, you have to think OUT OF THE BOX! Get your TEAM to SHARE the same vision to achieve missions and objectives.

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