Online Business Community CHIA-FANG TSAI
Business Communities Take Off What reasons cause online business community development? • Credit Cards Max Out • Technology and Internet development A. Information makes customers smarter B. Customers said goodbye to intermediary 3. Trill shopping experience is gone
Virtual Community to Business Community Virtual communitywas firstly revealed byHoward Rheigold in 1993 Virtual Community that is as real and as much a mixed bag as any physical community-one where people talk ,argue, seek information, organize politically, fall in love, and dupe others.
Virtual Community to Business Community Business Community is firstly revealed by John Hagel III & Arthur Armstrong in 1997 What starts off being a group drawn together by common interests ends up being a group with a critical mass of purchasing power-based in part on the fact that in communities, members can exchange information with each other on such things as a product’s price and quality
The Primary Stage of Business community • Online Classified-Listing service business 1. From 1998 to 1999 2. 16 Billions Business Marketing 3. Predecessor of Auctions service • Online Phone-Album service business 1. Pure-play internet service provider transform online communities to business communities. 2. selling reprints, photo-emblazoned items such as T- shirts and coffee mugs, 3. sell online ads.
The Mature Stage of Business Community Amazon V.S eBay
Next Online business Market Place- Blog • “Donation Model” for profitable Weblogging - In 2001, Andrew Sullivan made $21,000 just in donations and in December 2002, a further $79,020 • New Journalism Business built on Blogs - Nick Denton of GAWKER. Media - Total 9 specific –categories blog sites Gawker (media-obsessed),Gizmodo(gadget),Fleshbot, Wonkette (politically-focused), Defamer(Hollywood Gossip),Lalopnik(car), Kotaku(video game site), Screehead(funny shit),Jalopnik site(Audi), -custom-published blogs eg. Art of Speed work(Nike, Custom Publishing)
Discussion 1.What’s your opinions about the customer-publish blog which mixed advertising and content ? 2.Do you have any fresh ideas to make money blogging?