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Analytics Workshop: Getting Started. Monitoring Site Performance. Today’s Session. Purpose : to familiarize users with the reports and tools designed to reveal site performance. Objectives: At the end of this course participants will be able to: Utilize the Top Line Metrics Report

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analytics workshop getting started

Analytics Workshop: Getting Started

Monitoring Site Performance

today s session
Today’s Session
  • Purpose:to familiarize users with the reports and tools designed to reveal site performance.
  • Objectives: At the end of this course participants will be able to:
    • Utilize the Top Line Metrics Report
    • Access, analyze, and distribute Action Ready Reports
    • Utilize the Demographics, Mobile, and Systems Reports
    • Create, save, and publish Dashboards
lesson 1 objectives
Lesson 1: Objectives
  • At the end of this lesson participants will be able to:
    • Access the Top Line Metrics Report
    • Understand Action Ready Reports
    • Email daily, weekly, and/or monthly performance summaries
top line metrics report
Top Line Metrics Report
  • Overview: Access and analyze high-level site metrics.
  • Examples of Usage:
    • Use Top Line Compare to compare time periods
    • Insert Date Annotations as a visual reminder of an event which caused a spike or decline in data
    • View Insights to obtain further guidance
action ready reports
Action Ready Reports
  • Overview: Provides a visually appealing, executive level Excel reporting suite.
  • Examples of Usage:
    • Schedule recurring emails for executives or colleagues without logins
    • Print and use graphs and data for presentations
lesson 1 wrap up true of false
Lesson 1 Wrap-Up: True of False?

The Top Line Metrics Report is located under the Manage Tab.

Date annotations can be inserted into the TLM Report for quick historical reference.

Action Ready Reports allow access to data for those without logins.

lesson 2 objectives
Lesson 2: Objectives
  • At the end of this lesson participants will be able to:
    • Learn about visitors’ browsers and systems
    • Understand mobile device traffic
    • Optimize design and layout of sites using technical data
demographics
Demographics
  • Overview: View visitor activities for common regions, languages, and time zones.
  • Examples of Usage:
    • View sessions and average time on site
    • Measure demand in emerging markets
    • Segment visitors using demographic criteria
mobile reports
Mobile Reports
  • Overview: View mobile device traffic from phones, tablets, and game consoles.
  • Examples of Usage:
    • Decide which browsers to support and test
    • Understand mobile operating system usage
    • Analyze conversion produced from mobile devices
system reports
System Reports
  • Overview: View common system settings and preferences.
  • Examples of Usage:
    • Decide which browsers to support and test
    • Confirm optimal screen resolution settings
    • Proactively correct broken links
lesson 2 wrap up q a
Lesson 2 Wrap-Up: Q&A
  • The System Report Tab houses the following reports:
    • Marketing Reports
    • Browser & Operating System Reports
    • Insights Reports
  • True or False? The Demographics Report Tab allows users to view Geographic, Language, Time Zone, and Profile Segments.
lesson 3 objectives
Lesson 3: Objectives
  • At the end of this lesson participants will be able to:
    • Customize dashboards for teams or individuals
    • Access shared views, including the KPI dashboard
    • Email daily, weekly, and/or monthly performance summaries
dashboards
Dashboards
  • Overview: Select and configure report modules for quick access to key data.
  • Examples of Usage:
    • Compare goals to actual performance
    • Share views with relevant metrics to specific teams
    • Analyze data within the context of historical and peer performance
dashboard modules
Dashboard Modules

Bar Chart

Top Items

Top Changing Items

Monitor Trend

Benchmark KPI

Benchmark %%

Trend

Cumulative Trend

KPI Spark

Heat Map

Funnel

Pie Chart

lesson 3 wrap up let s brainstorm
Lesson 3 Wrap-Up: Let’s Brainstorm

Which visualizations will you add to your dashboard?

session recap
Session Recap
  • In today’s session we discussed how to:
    • Utilize the Top Line Metrics Report
    • Access Action Ready Reports
    • Add recipients to an Action Ready Report distribution
    • Utilize the Demographics, Mobile, and Systems Reports
    • Create, save, and publish Dashboards
next steps
Next Steps
  • Access the Top Line Metrics Report
  • Customize your own daily, weekly, and monthly Dashboard views
  • Activate Action Ready Reports
post class support
Post-Class Support
  • On-Demand Training:
    • Getting Started with Analytics
    • Creating Dashboards and Workbooks
    • Action Ready Reports
    • Top Line Metric Reports
  • Documentation:
    • Participant Guide
    • Getting Started Guide
  • Expert Analysts:
    • Submit a ticket or chat live for assistance