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DIGITAL_MARKETING_PPT_2[1]

Explore the dynamic world of digital marketing, covering strategies, tools, and trends that drive online engagement and conversions. Discover how to leverage social media, SEO, and analytics effectively.

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DIGITAL_MARKETING_PPT_2[1]

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  1. DIGITAL MARKETING

  2. INTRODUCTION TO DIGITAL MARKETING • Digital marketing, also called online marketing, is the promotion of brands to connect with potential customers using the internet and other forms of digital communication. This includes not only email, social media, and web-based advertising, but also text and multimedia messages as a marketing channel. • Digital marketing is the act of promoting products and services through digital channels, such as social media, SEO, email, and mobile. It is a form of marketing that helps businesses to reach their target audiences, build relationships, and boost sales through digital channels. Digital marketing utilizes a combination of tools such as analytics, social media, content marketing, search engine optimization (SEO), search engine marketing (SEM), email marketing, mobile marketing, and more to create an effective digital presence.

  3. DIGITAL MARKETING TECHNIQUES • SEO (SEARCH ENGINE OPTIMIZATION) • SEM (SEARCH ENGINE MARKETING) • SMO (SOCIAL MEDIA OPTIMIZATION) • SMM (SOCIAL MEDIA MARKETING) • EMAIL MARKETING • AFFILIATE MARKETING • CONTENT MARKETING • WHATAPP & SMS MARKETING

  4. SEO (SEARCH ENGINE OPTIMIZATION) Organic Result / Free

  5. SEM (SEARCH ENGINE MARKETING) Keyword COMPUTER INSTITUTE Sponsored Google Ads or PPC (Pay Per Click) Sponsored Sponsored 1 2 3 4 . . Many Result Web Result Google Adwords Text Ads Display Ads Video Ads App Ads Inorganic Result / Paid

  6. SMO (SOCIAL MEDIA OPTIMIZATION) Facebook, Instagram, Twitter, LinkedIn etc. Difference between Facebook Profile & Business Page Facebook Profile Business Page Business name Author Name Ex :- Dheeraj Ex : DICS Facebook Profile Maximum Friend Business Page Maximum Follower Unlimited Follower (+) 5k Friend Maximum

  7. Create Facebook Profile Create a Business Pages No. of . Follower increase (+) Post Reach (+), Post Engagement (+) Page Access Meta Business Suite Page Transparency Post Schedule Next, LinkedIn Profile Create Then Create a Company Page But Company page created by Required 1 Connection for Profile Minimum Otherwise Company Page Not created.

  8. SMM (SOCIAL MEDIA MARKETING) Facebook, Instagram, Twitter, LinkedIn etc. Ads Run Advantages:- • Location • Age ROI (Return of investment ) • Gender ( F/M ) • Target Audience

  9. E-MAIL MARKETING V/S GMAIL EMAIL Plate From V/S YAHOO EMAIL 50 k Data Email id V/S EMAIL WEB Mail 70 % OFF Send Bulk Email PIZZA ORDER NOW Promo Code :- xyz123 EMAIL BODY Call Now : 98334243xxxx

  10. SMS & MOBILE MARKETING 50 k Data Phone No 70 % OFF Send Bulk Msg PIZZA ORDER NOW Promo Code :- xyz123 MSG BODY Call Now : 98334243xxxx

  11. TYPES OF SEO WHITE HAT SEO BLACK HAT SEO GRAY HAT SEO Combination of Both White Hat & Black Hat SEO. To Work Against the Guideline of The Search Engine is Called Black hat SEO. To Work Under the Guideline of The Search Engine is Called White hat SEO.

  12. TYPES OF WEB TRAFFIC DIRECT TRAFFIC SOCIAL TRAFFIC INORGANIC TRAFFIC REFERRAL TRAFFIC ORGANIC TRAFFIC Organic traffic in SEO refers to website visitors from search engines who found your site naturally, without paid advertising. Inorganic web traffic in SEO refers to visitors coming from paid sources like ads, not organic search results. Referral traffic in SEO is visitors coming from other websites, like links on social media or articles. Direct traffic in SEO refers to website visits where the source of the visit can't be identified. Social web traffic in SEO refers to visitors coming to your website from social media platforms.

  13. Example :- Keyword COMPUTER INSTITUTE Sponsored Inorganic Traffic Sponsored Sponsored 1 2 3 4 . . Organic Traffic www.dicsinnovatives.com Direct Traffic Facebook, Instagram, Twitter Social Traffic Justdail, IndiaMart, Shulekha Refferal Traffic

  14. 100% Keyword Ranking Factor SEO 70% 30% ON PAGE SEO OFF PAGE SEO [ To Work Another Website (Create Backlink) ] [ To Work Our Website ] • Directory Submission • Classified Submission • Social Bookmarking Submission • Image Optimization & Submission • Blog Creation & Submission • Blog Commenting • PPT Submission • PDF Submission • Video Submission • Profile Submission • Article Submission • Press Release • Meta Tags • Google Webmaster Tool • Google Analytics Tool • Sitemap Creation • Robots.txt • URL Canonical • URL Redirection • Schema Markup • Google Update • Google Disavow Tools • Web Content Optimization • Seo Audit Report

  15. What is Search Engine Bots/ Crawler/ Algorithm/ Spider :- Googlebots (crawlers or spiders) are automated programs that discover and index website content for Google Search. What is Crawling :- Crawling in SEO is like a search engine sending out automated explorers to discover all the content on your website. What is Indexing :- Search engine indexing in SEO is the process where search engines like Google store and organize your website's content so it can be shown in search results. What is Backlink :- Backlinks in SEO are like credibility votes from other websites, influencing how high your website ranks in search results.

  16. Example :- Search Engine Bots/ Crawler/Spider New Website www.xyz.com www.abc.com [xyz.com] P O P U L A R Backlink Image www.bca.com Logo [xyz.com] Backlink www.def.com [xyz.com] www.ghf.com [xyz.com] www.edc.com Keyword [xyz.com] . . . Crawler :- Content Read More Websites Indexing :- Give the Position/Ranking

  17. How to check when search engine crawlers last visited a any website? QUALITY OF BACKLINK https://www.dicsinnovatives.com cache:https://www.dicsinnovatives.com Show Your Website Crawler Last Visited Date & Time. Keyword COMPUTER INSTITUTE • DICS INSTITUTE Daily 50 backlink Create • NICE INSTITUTE Daily 400 backlink Create • OXFORD INSTITUTE Daily 500 backlink Create

  18. What is Domain Authority ? Domain Authority (DA) is a search engine ranking score that predicts how well a website will rank in search engine results pages (SERPs). It's a metric developed by Moz, a popular SEO software company, and scores range from 1 to 100, with higher scores indicating a greater likelihood of ranking well. What is Page Authority ? Page Authority (PA) is a metric used in search engine optimization (SEO) to predict how likely a web page is to rank highly in search engine results

  19. 1. DA (Domain Authority) PA (Page Authority) Min to Max (1 to 100) Min to Max (1 to 100) How To Check DA & PA of Any Websites ? Open Google Then Search DA PA Checker First Website Link Click Enter Your Website URL Show Website DA – PA

  20. What is Do follow Link ? A dofollow link, also known as a "follow" link, is a hyperlink that allows search engines to crawl and follow the linked website. Dofollow links can help improve a website's search engine ranking by passing on "link juice" and authority to the linked site. What is No Follow Link ? A no-follow link is a link that has an HTML tag called rel="nofollow" that tells search engines to ignore it. Nofollow links don't pass PageRank or SEO "link juice" from one website to another, so they likely don't affect search engine rankings.

  21. 2. No Follow Link Do Follow Link No Ranking Factor Ranking Factor Search Engine Crawler Only For Users How To Check Do Follow & No Follow Link of Any Websites ? Select Any Link Then , Right Click Many Option Show Click Inspect Code Option Show (link rel =“No Follow”) So that link is no follow and if it is not written then that link is do follow.

  22. Title :- To Under The Google Guideline According Any Website Title Created by 60 -65 Character. Description :- To Under The Google Guideline According Any Website Description Created by 160 - 165 Character. URL :- Ex :- www.dicsinnovatives.com Category :- Website Divided By Multiple Category Ex:- Education, Sports, Fashion, Real State etc. Tags :- Ex :- Computer Course, Computer Institute , Education

  23. Example :- 1 Daal Food Is a Category Roti Tags Chawal Category Example :- 2 DICS INSTITUTE Tally Course Digital Marketing Graphic Design Advanced Excel Tags

  24. SEO OFF PAGE ACTIVITY

  25. What is Directory Submission ? Directory submission in SEO is the practice of adding your website to relevant online directories to improve visibility and potentially boost rankings Example :- www.xyz.com Submit Link Link Type Free Req:- • Title • Description • URL • Category • Owner Email • Owner Name Submit

  26. Directory Submission Directory Submission Website name :- https://www.dizila.com/ https://www.usalistingdirectory.com/ https://info-listings.com/ https://www.usawebsitesdirectory.com/ https://www.allstatesusadirectory.com/ https://www.freeinternetwebdirectory.com/

  27. What is Classified Submission ? Classified submission in SEO is the practice of posting ads on relevant online classified websites to build backlinks and drive traffic to your website. Example :- www.xyz.com Create Account Username Gmail ID Password Req:- • Title • Description • URL • Category • Image • Address • Phone No Gmail Verify Login / Sine In Post ads Submit

  28. Classified Submission Classified Submission Website name :- https://www.in.locan.to/ https://www.click.in/ https://justpaste.it/ https://www.twarak.com/ https://adpostman.com/ https://justpostit.in/

  29. What is Social Bookmarking Submission ? Social Bookmarking Submission in SEO is the practice of submitting your website's links to high-authority social bookmarking websites, potentially increasing traffic and improving your SEO. Example :- www.xyz.com Create Account Username Gmail ID Password Req:- • Title • Description • URL • Category • Image • Address • Phone No Gmail Verify Login / Sine In Add Link Submit

  30. Social Bookmarking Submission Social Bookmarking Submission Website name :- https://www.scoop.it/ https://www.tumblr.com/ https://www.pinterest.com/ https://medium.com/ https://www.pearltrees.com/ https://www.instapaper.com/u

  31. What is Image Optimization &Submission ? Image optimization in SEO involves making your images web-friendly to improve website speed and search ability. Image submission in SEO is sharing your optimized images on relevant platforms to drive traffic back to your website. Example :- Right Click Graphic Image Image Properties Image optimization Process Details Jpeg Format • Title • Subject • Rating • Tags • Comment • Author Name • Date Taken Ok Apply

  32. Image Submission Process :- www.xyz.com Create Account Username Gmail ID Password Image Submission Gmail Verify Login / Sine In Image Submission Website name :- Add Image https://imgur.com/ https://www.tumblr.com/ Req:- • Title • Description • URL • Category https://www.pinterest.com/ Submit

  33. What is Blog Creation & Submission ? In SEO, Blog Creation & Submission involves crafting high-quality content relevant to your niche and strategically submitting it to other websites or directories. This builds backlinks and increases your website's visibility. Example :- BLOG TITLE Internal Blog External Blog Keyword Another Website Blog Our Website Blog Hyperlink Blog Key Point :- Keyword • Content Promotion Base • Content Words Unlimited • Content Include Keyword + Hyperlink • Image Used • Any YouTube Video Insert Hyperlink Insert Any Video Image Insert

  34. Blog Submission Blog Submission Website name :- https://www.blogger.com/ https://medium.com/

  35. What is Blog Commenting ? Blog commenting is what it sounds like: leaving a comment on a blog post, usually along with your username and a link to your site. When done correctly, blog commenting for SEO is a non-spammy way to rank higher in SERPs W3 school Frist link Click Try it your HTML RUN Best Computer Institute <a href="URL">Keyword </a>

  36. Blog Commenting

  37. What is PPT Submission ? In SEO, PPT submission involves uploading informative presentations to online platforms. This can boost SEO by increasing brand visibility and potentially generating backlinks to your website. Example :- www.xyz.com Create Account Username Gmail ID Password Req:- • Title • Description • Category • URL • Tags Gmail Verify Login / Sine In Submit Upload PPT

  38. PPT Submission PPT Submission Website name :- https://www.slideshare.net/ https://issuu.com/ https://www.edocr.com https://www.4shared.com https://gofile.io/

  39. What is PDF Submission ? In SEO, PDF submission involves uploading your informative PDF content to relevant directories. This can boost website visibility and backlinks, potentially improving search rankings. Example :- www.xyz.com Create Account Username Gmail ID Password Req:- • Title • Description • Category • URL • Tags Gmail Verify Login / Sine In Submit Upload PPT

  40. Pdf Submission Pdf Submission Website name :- https://www.slideshare.net/ https://issuu.com/ https://www.edocr.com https://www.4shared.com https://gofile.io/

  41. What is Video Submission ? In SEO, video submission involves sharing your videos on relevant platforms to gain backlinks to your website and increase brand awareness, potentially boosting your search ranking. Example :- www.xyz.com Create Account Username Gmail ID Password Req:- • Title • Description • Category • URL • Tags Gmail Verify Login / Sine In Submit Upload PPT

  42. Video Submission Video Submission Website name :- https://www.slideshare.net/ https://issuu.com/ https://www.edocr.com https://www.4shared.com https://gofile.io/

  43. What is Profile Submission ? In SEO, profile submission involves creating profiles on relevant websites (social media, directories, forums) to build backlinks and establish your online presence, potentially boosting website ranking. Example :- www.xyz.com Create Account Username Gmail ID Password Req:- • Username • Logo • Banner • About us / Bio • Website Link • Social Link Gmail Verify Login / Sine In My Profile Submit

  44. Profile Submission Profile Submission Website name :- https://www.soundcloud.com/ https://www.last.fm/ https://www.quora.com/ https://www.behance.net/ https://www.github.com/

  45. What is Article Submission ? In SEO, article submission involves publishing your informative content on relevant websites to generate backlinks and boost your website's search engine ranking. Example :- www.xyz.com Create Account Username Gmail ID Password Req:- • Title • Article Content • Keyword • Category • Tags Gmail Verify Login / Sine In Submit Submit Article

  46. Article Submission Article Submission Website name :- https://www.sooperarticles.com/ https://www.tumblr.com/ https://www.medium.com/

  47. Difference Between Article & Blog Article Submission Blog Submission • Content Promotion Base • Content Information Base • Content Words Unlimited • Content Words limited • Content Include Keyword + Hyperlink • Include Keyword & No Hyperlink • Image Used • Image Used • Any YouTube Video Insert • No YouTube Video Insert

  48. What is Press Release ? Press releases in SEO are announcements about your company or website that can get picked up by news outlets, generating backlinks (links to your site) and boosting SEO visibility. Example :- www.xyz.com Create Account Username Gmail ID Password Req:- • Title • Description • Date • Time • Venue • URL Gmail Verify Login / Sine In Submit Article Submit

  49. SEO ON PAGE ACTIVITY

  50. What is Meta Tags? Meta tags are snippets of code that tell search engines important information about your web page, such as how they should display it in search results. They also tell web browsers how to display it to visitors. Every web page has meta tags, but they're only visible in the HTML code. Title , Description, Keyword Data About Data Is Called Meta Data. Computer institute Keyword Google Guideline :- URL 1. Title Title :- 60 to 65 Chr. Description SERP Description :- 160 to 165 Chr. URL 2. Title Keyword :- 160 to 180 Chr. Description 3. URL Title Description

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