MGS 3040*03 Collaboration Exercise Chap. 11 - pg. 451 - Ques. #1. Group B Idalia Fabregas Annette Immella Sergio Martins Huascar Teran. Annette Immella. Exercise - Question #1.
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In this exercise, we have been given the chance to be CTO of a major corporation. In particular, we have been asked to consider the application of IPhone and Web 2.0 technology to our organization.
because.....Select a company that has at least $200 million in sales.
Apple Inc. (NasdaqGS: AAPL) After Hours: 200.85 0.26 (0.13%) 4:55pm ET
Last Trade:200.59 Trade Time:Nov 27 Change:3.60(1.76%) Prev Close:204.19 Open:199.10
Market Cap (intraday)5:180.67B
Enterprise Value (29-Nov-09)3:157.20B
The Chief Technology Officer is the head of the technology group.
A chief technical officer or chief technology officer (abbreviated as CTO) is an executive position whose holder is focused on scientific and technical issues within an organization. Essentially, a CTO is responsible for the transformation of capital - be it monetary, intellectual, or political - into technology in furtherance of the company's objectives. The title is most typically found in organizations which significantly develop or exploit information technology.
The CTO's responsibilities are:
Major Responsibilities include:
Technology Applied to Company Products and Services
Manage Scientists and Innovators
Stimulate Creation of New Products
Position Company for Long-term Advantage
IT Applied to Internal Operations
Manage IT and Admin Personnel
Reduce Costs of Internal Transactions
Improve Short-term PerformanceCTO and CIO Responsibilities Overlap
The iPhone is similar to your average smart mobile phone but as well very dissimilar. It can make and receive phone calls and voice mail, send text messages, receive and create e-mails and etc.
Capabilities of an iPhone:
· It is the only multi touch phone.
· Can surf the web practically anywhere.
· An iPhone and an iPod simultaneously.
· Play your favorite tunes while surfing the web or reading an e-mail.
· YouTube on the go.
· Access your iTunes at your leisure.
· Download and play any game you can possibly think of.
· Keep track of your stocks at any time.
· Google Maps and driving directions make finding places and adding to your contact lists a snap.
· Built-in Wi-Fi (Zoom zoom Zoom! Fast, fast, fast!).
Enabling a merger of personal and professional lives:
·How can this phone not merge your personal and professional life? It does!!!
·For any business person this phone is ideal in the sense that you have everything on the go, literally everything. With Mobile Me you can practically sync everything on your phone to your computer and from your computer to your phone on the go. The iPhone allows you to access any e-mail account that you would like making it simple to keep your work and personal e-mails separate.
How vital is this to our clientele?
·It is in every way to each one of our clients due to the conveniences this product brings.
·Each client was and still is very much the driving force why the iPhone was ever thought of and created.
·Ultimately this product was created to benefit every different person: doctors, dance instructors, truck drivers, academic students, athletes and etc.
·In our society today convenience is one the many obsessions if not the most imperative one.
Three most influential Web 2.0 characteristics:
·Zillow.com is a great example. With Zillow.com different people can discuss their views and provide facts about specific areas and cities.
2.Software as a service
·Google does an extraordinary job with this by having such programs like Google docs & Spreadsheets. Individuals can use Google Earth and access Google Maps, and process Gmail
·Such specific type of marketing is illustrious for vendors due to the fact that it costs nothing. Vendors simply release new features about their product or programs and simply wait for users to spread the news to one another (Blogs).
Top 5 most innovative Web 2.0 (A Web 2.0 site allows its users to interact with other users or to change website content, in contrast to non-interactive websites where users are limited to the passive viewing of information that is provided to them)
Top 5 most innovative iPhone applications
(found on http://www.brighthub.com/mobile
1. Best iPhone Streaming Music Application - PANDORA
2. Most Innovative iPhone Music Application - Shazam
3. Best iPhone Internet / Mobile Search Application - APPLE
4. Best iPhone Location Based Software - OmniFocus
5. Best Social Network App For iPhone Users - Facebook
Our company of choice is the Apple Company. Using the competitive advantages for Apple we found…
• Locks in Customers and Buyers
Since the fall of the Apple Company in early 90's, Apple has been
able to reinvent itself in their products. They were able to "lock
in" consumers by offering reliability in their operating systems.
As inventors to the iPhone, Apple has been able to appeal a wide
range of consumers.
Example: Students, Professionals, & hobbyist.
•Raise barriers to market entry:
–Apple's iPhone has strategically been able to be sold by one carrier.
This exclusivity has immobilized their competition.
–Apple was able to strengthen its competitive advantage by pairing up
with Intel. Intel was then able to manufacture CPUs therefore giving
the ability run Windows OS on their machine.
–In the outcome of the alliance, Apple was able to lower the computer
market significantly. This drives the cost of an Apple to be more
affordable while not comprising quality.
This excercise has taught us a lot about Apple as a company and its product offerings. When going in for an interview it is recommended that you research a company so that the interviewer knows you are knowledgable and interested in the company.
Now we are prepared to answer questions about Apple and ultimately this newfound knowledge would put us ahead of our competition for a job within Apple.
Through this excersice we have learned the general responsibilities of a CTO (and its dept) and therefore be prepared to answers questions intelligently on the position within any company.
Futhermore, if we are interviewing with a competitor of Apple it would behoove us to understand about Apple products and its organization so that we can aid Company X in obtaining a competitive advantage.