How to Buy that Digital Printer with Confidence

1. How to Buy that Digital Printer with Confidence Dirck Holscher Larry Hunt Publications

2. Don’t buy a digital printer without doing as much research as you would to buy a car! Larry Hunt Publications

3. A simple fact … “Paying too much for equipment and service can put you at a competitive disadvantage.” Larry Hunt Publications

4. Knowledge is Power… Larry Hunt Publications

5. So you need to … Research! Research! Research! Larry Hunt Publications

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10. 1. Research Possible Equipment Options Carefully. There are more and more good options … Larry Hunt Publications

11. Research carefully … • You might learn about something new • Establish a frame of reference • Study trade publications and web sites • Trade shows allow multiple demos Larry Hunt Publications

12. 2. Talk to several vendors, even if you’re not sure you’re interested in their products. . . You might learn something interesting. Larry Hunt Publications

13. 3. Take full advantage of promotional funds. Sometimes you have to ask about free clicks, extended warranties, etc. Larry Hunt Publications

14. 4. Trade-in’s can make a big difference. • “Competitive” trades • A way to lower the price without lowering the price Larry Hunt Publications

15. 5. Get a detailed proposal, including cash prices for the machine and all accessories ... You can’t properly evaluate a deal without this information. Larry Hunt Publications

16. 6. Don’t fall for a “0%” interest deal on a fair market value lease! Larry Hunt Publications

17. 7. Don’t be satisfied with negotiated deals from an association or franchise. You can often do better! Larry Hunt Publications

18. 8. Service may be more than half of your total cost of ownership. Shop for it carefully. Larry Hunt Publications

19. 9. Consider fixed (or “frozen”) service pricing. Larry Hunt Publications

20. 10. Make sure larger size prints are counted as a single click. Don’t assume this is what your contract provides. Larry Hunt Publications

21. 11. Watch for base charges with no clicks included. (This is different than a minimum which includes some clicks) Larry Hunt Publications

22. 12. If you must have a minimum, reconcile clicks over 3 or 6 months. (So you don’t lose clicks for one slow month) Larry Hunt Publications

23. 13. Examine contract terms carefully. For example … Larry Hunt Publications

24. For example … • Extra charges, e.g. toner delivery • Make sure all incentives included • Make sure financing options are clear (may be a separate document) • Review the service contract carefully (may be a separate document) Larry Hunt Publications

25. 14. Shop the cost of credit carefully. This is the third major cost of ownership. Larry Hunt Publications

26. 15. Consider bank financing as well as leasing … • Community banks • Pay cash if you can- savings rates are at historic lows Larry Hunt Publications

27. 16. Finance for the minimum number of months … • 48 is good, 36 is better • Less temptation to upgrade before your lease is up Larry Hunt Publications

28. 17. If you lease, consider both: • FMV (fair market value) • $1.00 buyout leases Larry Hunt Publications

29. 18. Avoid buying before your old lease is paid off … This can be an expensive mistake. Larry Hunt Publications

30. 19. Check out the reputation of any new vendor you consider. Larry Hunt Publications

31. 20. Brush up on your negotiating skills. Larry Hunt Publications

32. Questions? dirck@larryhunt.com Larry Hunt Publications

33. Thanks! Larry Hunt Publications

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