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The Economics of Visitor Happiness The New Forest. Anthony Climpson Employment & Tourism Manager, the New Forest. Creating shared value through tourism: London – 1 February 2012. “The mind is like a parachute ..... ..... it doesn’t work unless it’s open” Frank Zappa.

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the economics of visitor happiness the new forest

The Economics of Visitor Happiness The New Forest

Anthony Climpson

Employment & Tourism Manager, the New Forest

Creating shared value through tourism: London – 1 February 2012

the mind is like a parachute it doesn t work unless it s open frank zappa
“The mind is like a parachute .....

..... it doesn’t work unless it’s open”

Frank Zappa

Creating shared value through tourism: London – 1 February 2012

the opposite of love is not hate it s indifference george bernard shaw
“The opposite of love is not hate ....

.... it’s indifference”

George Bernard Shaw

Creating shared value through tourism: London – 1 February 2012

the economics of visitor happiness the mutual interest of v isitor e nvironment r esident b usiness

“ Visitors who are well-informed before they visit, welcomed when they arrive and well cared for during and after their stay tend to be happier visitors ....

The Economics of Visitor Happiness

The mutual interest of Visitor, Environment, Resident & Business

Creating shared value through tourism: London – 1 February 2012

the economics of visitor happiness the mutual interest of v isitor e nvironment r esident b usiness1

.... Happier visitors tend to understand more, spend more, behave well and enjoy a better overall experience during their stay ....

The Economics of Visitor Happiness

The mutual interest of Visitor, Environment, Resident & Business

Creating shared value through tourism: London – 1 February 2012

the economics of visitor happiness the mutual interest of v isitor e nvironment r esident b usiness2

.... A better overall experience during their stay means visitors are more likely to respect and connect with the local culture, environment, residents and businesses thereby getting more from the place they are visiting ....

The Economics of Visitor Happiness

The mutual interest of Visitor, Environment, Resident & Business

Creating shared value through tourism: London – 1 February 2012

the economics of visitor happiness the mutual interest of v isitor e nvironment r esident b usiness3

.... Visitors who get more from the place they are visiting are therefore more likely to invest in it, both emotionally and financially ....

The Economics of Visitor Happiness

The mutual interest of Visitor, Environment, Resident & Business

Creating shared value through tourism: London – 1 February 2012

the economics of visitor happiness the mutual interest of v isitor e nvironment r esident b usiness4

.... So the emotional and financial needs of local cultures, environment, residents and businesses are more likely to be met by happy visitors ....

The Economics of Visitor Happiness

The mutual interest of Visitor, Environment, Resident & Business

Creating shared value through tourism: London – 1 February 2012

the economics of visitor happiness the mutual interest of v isitor e nvironment r esident b usiness5

.... Happy visitors are also more likely to be less demanding on the public purse, and promote the great experience they’ve just enjoyed to their family, friends, social media followers and review websites.”

The Economics of Visitor Happiness

The mutual interest of Visitor, Environment, Resident & Business

Creating shared value through tourism: London – 1 February 2012

brand new forest creating shared values in the wider economic community
Brand New Forest

Creating shared values in the wider economic community

Creating shared value through tourism: London – 1 February 2012

the brand new forest card connecting the consumer to the shared values of local businesses
The Brand New Forest Card

Connecting the consumer to the shared values of local businesses

Creating shared value through tourism: London – 1 February 2012

slide12

.... and finally

It’s so simple with the right foundations, but that takes a long time ...

a lot of leadership ...

& a lot of hard work!

Creating shared value through tourism: London – 1 February 2012