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Steps to a Super Slogan

Steps to a Super Slogan. The Small Business Solver Team + copywriter +marketing consultant. “I’m Loving It”. “It’s Finger Licking Good”. I’m Loving It. So which one is better?. It’s Finger Licking Good. Why? 1. Your brand. 2. Personal. 3. Catchy. 4. Individualized. 5. Simple.

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Steps to a Super Slogan

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  1. Steps to a Super Slogan The Small Business Solver Team + copywriter +marketing consultant

  2. “I’m Loving It”

  3. “It’s Finger Licking Good”

  4. I’m Loving It. So which one is better? It’s Finger Licking Good.

  5. Why? 1. Your brand. 2. Personal. 3. Catchy. 4. Individualized. 5. Simple.

  6. American by birth. Rebel by choice. Test 1: Your BrandIs your brand image apparent and consistent? Solutions for a small planet.

  7. Maybe she’s born with it, maybe it’s… Test 2: PersonalDoes the customer understand how you benefit them? Do you have the bunny inside?

  8. Quality never goes out of style. Test 3: CatchyWill it stick out? And will they remember it? The happiest place on earth.

  9. Working hard to be the only bank you’ll ever need. Test 4: IndividualizedCan another business use it? Connecting people.

  10. Watch this one!! “Just do it.” “Just What I Needed.” “I’m loving it.” “Have it your way.”

  11. Buy it. Sell it. Love it. Test 5: SimpleIs it following the K.I.S.S. principle? Get N or get out.

  12. Why? 1. Your brand. 2. Personal. 3. Catchy. 4. Individualized. 5. Simple.

  13. How to do this? • What is it that you do? • Describe your product or service • Describe the benefit to your customer • What are words that describe your brand? • Make them emotional • Make them customer centric

  14. Example • “Small business solutions at your fingertips.” Checklist Revisited: 1. Your brand. 2. Personal. 3. Catchy. 4. Individualized. 5. Simple.

  15. Example • “What is it that you do? • Small business advice • What are words that describe your brand? • Easy, available, 24/7, online access

  16. Why? 1. Your brand. 2. Personal. 3. Catchy. 4. Individualized. 5. Simple.

  17. “Between love and madness lies obsession.” 1. Your brand. 2. Personal. 3. Catchy. 4. Individualized. 5. Simple.

  18. “Outwit. Outplay. Outlast.” 1. Your brand. 2. Personal. 3. Catchy. 4. Individualized. 5. Simple.

  19. “A mind is a terrible thing to waste.” United Negro College Fund 1. Your brand. 2. Personal. 3. Catchy. 4. Individualized. 5. Simple.

  20. “Don’t be evil.” 1. Your brand. 2. Personal. 3. Catchy. 4. Individualized. 5. Simple.

  21. “If you want to impress someone, put him on your Black list.” 1. Your brand. 2. Personal. 3. Catchy. 4. Individualized. 5. Simple.

  22. Steps to a Super Slogan Brought to you by an advertising agent & a copywriter professional.

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