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NEW PANEL MEASURES

NEW PANEL MEASURES. Nielsen Net Ratings MediaMetrics ComScore 1.5 million active members Reconfigure Browser EVERY click recorded. DELL DATA. Share of on-line home computer sales -- $ Dell 84% Gateway 8.2% HP 3/8% IBM 1.6% Compact 1.9% Apple .5%. CONVERSION.

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NEW PANEL MEASURES

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  1. NEW PANEL MEASURES • Nielsen Net Ratings • MediaMetrics • ComScore • 1.5 million active members • Reconfigure Browser • EVERY click recorded

  2. DELL DATA • Share of on-line home computer sales -- $ • Dell 84% • Gateway 8.2% • HP 3/8% • IBM 1.6% • Compact 1.9% • Apple .5%

  3. CONVERSION • Dell Visitors .9%/session 3.3% unique* • Gateway .05% .2% • Compact .1% .4% • HP .3% .7% • IBM .1% .4% • * unique buyers/unique visitors

  4. DELL BUYERS ALSO VISIT • Dell4Me 28.9%** • Gateway 34.1% • HP 25.1% • IBM 13.3% • Compact 22.1% • Apple 19.3% • ** Enter from Catalogue or Advertisement to Dell.com site

  5. DELL BUYERS MINUTES • Dell 18/session 46 total • Gateway 10 25 • HP 9 31 • IBM 7 71 • Compact 7 20 • Apple 4 79

  6. Conclusions • Dell share 84% • Dell4Me brings in 28.9% of visitors and 25% of buyers (94% share among those who enter here) • 3.3% unique conversion vs. .9% session • Buyers visit 1.1 competitive sites • Buyers spent 46 minutes on Dell + competitors site time

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