Iowa Academy of Nutrition and dietetics . AAF Proposal 8.7.13. HOW AAF CAN HELP.
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Upon approval of the proposal, AAF would organize a team of volunteers based on the Iowa Academy of Nutrition and Dietetics’ needs. This team would include account managers, designers, copywriters, media buyers and public relations experts
The team would outline the objectives, tactics and create an overall campaign theme. Concepts and tactics would be presented to the Academy for approvals. All tactics within this proposal would be based around the approved theme to ensure a consistent look/feel
The volunteers would work with printers, media buyers etc to negotiate public service donations
Create a collateral piece promoting a study or survey regarding the current state of health in Iowa. The study could be given to coroporate HR departments or legislators. AAF would work with a research partner to get quantitative results
Develop a kit with a one page fact sheet and brochure that members can provide to legislators, insurance companies and corporate HR departments