smrc in a Nutshell On a mission for the rewards of charity

1. Social Market Research for Charity – Founder’s Presentation smrc in a Nutshell On a missionfor the rewards of charity

2. Meeting Support: • Meeting Support for this Presentation: • The Authorstream "Present-Live" meeting link is at: • http://www.authorstream.com/PresentLive/pnakata-1362019-smrc-nutshell3- (This presents a coordinated view with sidebar group) • A copy of the Notes files is at: • http://www.socialmarketresearchforcharity.org/PPT/SMRC-Nutshell3.pptx • A copy of the PPTX file is at: • http://www.socialmarketresearchforcharity.org/PPT/SMRC-Nutshell3.pptx

3. Audio Support: • Tinychat Video, Audio, Desktop, Shared Resource / Meeting Support • http://tinychat.com/smrc2012 • (Note: All moderators should setup a tinychat account themselves and send me that (their tinychat account name) as well as their email and phone numbers. • Skype: Using the Founder's private or SMRC Office line as the conference center • Skype: phillip-r-nakata • Skype-In: 720-204-3569

4. Introduction SMRC (Social Market Research for Charity) is society's new model for supplemental funding that's based on monetizing the value of all social content & feedback for charity AND social credit member rewards. This passive social credit award & 501-c3 rating service is the result that formed, from merging the best ideas of top seven "mover and shaker" speakers at TED.com, w/ Stephen Colbert (colbertnation.com), the BCG(Boston Consulting Group, experts of Social Impact analytics), Cone Communications (leaders in Cause Marketing) and Phil Nakata (former IBM CTO: Intellectual Capital, AI & Emerging Technologies). Please review at least the first few videos presented at www.socialmarketresearchforcharity.org before proceeding --

5. Custom Donations & Member Rewards

6. SMRC In a Nutshell: Mission • SMRC creates the ultimate social and personal reward/ fulfillment / support service for mankind, • Stimulating the most valuable social market research in history (deep penetration/ listening/ full attention), • A sustainable economy based on (the double bonus reward/ competitive edge of true) sponsor charity, • Releasing everyone’s unlimited individual and social/ follower potential to create valuable social research, funding their most worthy charities in a game of rewards for all social and sponsor interaction. • While freely revealing the full range of mankind's emotional social expression (based solely on what/ how people are actively feeling/ talking about)

7. SMRC In a Nutshell: Scenarios Four Use Cases illustrate step-by-step how SMRC creates custom donations & social reward value for everyday social content & sponsor research, feedback or purchases (Click HERE for the Donations-Rewards flowchart or HERE for dynamic Use Cases [screens]): • Everyday Social Content and Awards • Social Media - for Market Research or Purchase • Syndicated Media (TV, Radio, Print) – for Market Research or Purchase • In-Store/POS – for Feedback to Sampling/Trials/ demos, Testimonials , Everyday or special purchases Note: The interactive chart/ screens above are the best way to see how SMRC works

8. SMRC In a Nutshell: Real Impact • Applications levering this social support service model (system of value) for charity are virtually unlimited, and year one, SMRC's startup membership , per 10 million+ members (and 500+ sponsors) will generate an absolute minimum of: • $2.4 billion in 501-c3 charity and social member rewards and awards ($220 million of it from sponsor/SMRC 'awards') • $110+ million in sponsor direct donations and sponsor tax rewards, • That will stimulate between $22-44 billion for the USA commodity (everyday) economy

9. SMRC In a Nutshell: The Rush • SMRC’s pre-registration offer of double social member rewards for life & reward points for their last 2 years of social media activity and feedback. • Large and Popular sponsors inviting all their followers. • Sponsors competing to pre-register their over-lapping follower markets (regionally and by competing sponsor industry where each member can have only one host) and influence their initial charity profiles.

10. SMRC In a Nutshell: Traction • SMRC’s “Social Watchdog”– Sponsor Acquisition Strategy(securing the funding potential and social impact ratings of a sponsor’s charities pre-hand). • SMRC’s Identity Protectionas anonymous group data • Sponsors quickly learning to leverage the full potential of applying true charity to stimulate their business where the more you truly give, the more you receive in many ways. • Highlighting the value of social market research that significantly increases promotion penetration and further validates full attention Click on any Link above to Learn more

11. SMRC In a Nutshell: Details The Details: SMRC creates donations and an equal value of social member rewards from/ for: • All Social Content & Sponsor Feedback for Social Media and Market Research (NO Purchase is Required): • True Sustainable Cause Marketing w/Loyalty: • Networking & Awards: - A Page on Each Now Follows -

12. SMRC In a Nutshell: Details • Content/ Feedback for Social Market Research (NO Purchase is Required): • There's no cost to register (13+ years to register), though you must be invited by a existing member or sponsor to this 'by-invitation-only' support service for charity and member rewards. Anonymous media research (for social content and feedback) generates a minimum of $0.60 per day in custom donations & rewards. • SMRC Sponsor's 'game-like' Social Market Research of audience attention and recall (in the style of "Trivial Pursuit") follows sponsor presentations in the social and syndicated medias (and generates $0.06-$2 of donations and rewards value per instance).

13. SMRC In a Nutshell: Details • Content/ Feedback for Social Market Research (NO Purchase is Required): 3. Similarly, SMRC generates donations (to your favorite charities & social member rewards) in exchange for Feedback and testimonials to SMRC sponsor's in-store sampling, on-site trials and scheduled expert demonstration (at $1-$10 per instance, no purchase is required).

14. SMRC In a Nutshell: Details B. True Sustainable Cause Marketing w/Loyalty: Alternately, SMRC sponsors provide the best 'double bonus' market offers for everyday and special commerce (at 5-10% of the commerce per instance, as true sponsor donations to your favorite charity and the equal value in social rewards).

15. SMRC In a Nutshell: Details • Networking & Awards: • Members and sponsors also receive donations and social rewards for inviting others (at 4% NET of the invited member's on-going total value generated in social rewards’ value) and • For SMRC's "Awards" (that represent 8% of all social reward points generated in the system), primarily based on each 501-c3 followers' degree of social/sponsor interaction and 501-c3 social impact rating. These "Awards" are given out equally (4% each) by the sponsors (based on their followers) and SMRC as true philanthropic gifts of charity.

16. SMRC In a Nutshell: Details • Complete sponsor process support : • Inviting others - collateral, email, bookmarking • Acquiring anonymous social media schedules • Market research, feedback, purchases • Business & Technical References: • Mission Statement, Business Plan, Projections • Founder’s & Mgmt. BIOS, Specifications • Sponsor candidate submission profiles, Sample Sponsor custom sign-up www.social marketresearchforcharity.org

17. SMRC In a Nutshell: Summary • Members :Create on-going custom donations and social member rewards: • Free 5 minute registration, • Generate content that creates feedback, • Invite others (for 4% of their on-going rewards) , • Interact with sponsor's market research (quizzes of attention/ recall), feedback, purchases or • Awards in recognition of service in the Public Good.

18. SMRC In a Nutshell: Summary • Sponsors:Create on-going loyalty, custom donations & social sponsor rewards (deductions & goodwill): • Register their social profile to be a sponsor; Charities fill out initial social impact rating, • Generate content that creates more feedback, • Actively collect more free feedback from members, • Invite followers, employees and celebrity followers as their host (for 4% [$0.03/day] of their on-going rewards) • Make Awards (4% of all followers’ rewards) in sponsor goodwill recognition of service in the Public Good.

19. SMRC In a Nutshell: Summary • Sponsors:Optional market research – “Are You Listening?” • Generate questions (that test your audience's full attention and recall), expecting 50% or better penetration and their full attention (as compared to questionable opinions from a very limited response rating),

20. SMRC In a Nutshell: Summary • Sponsors: Create on-going loyalty, custom donations & social member rewards, producing a sustainable 20% increase in business/activity: • Integrate SMRC marketing and purchase coupons/codes into your market research and business systems; Suggested rates – next page: • SMRC coupons can be used in place of $0 cost accounting entries where the SMRC code is in the product/service's description.

21. SMRC In a Nutshell: Summary • Sponsors: • SMRC marketing and purchase coupons/codes - Suggested rates: • Market Research & Feedback (per instance): • Quizzes of Attention/Recall: $0.06 - $2 • Feedback 2 Sampling, In-Store Trials: $1-$2 • Feedback/Testimonials 2 On-Site Demos: $2-$10 • Every & Special Sales @ 5-10%+ of purchase End of Presentation