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March Madness On Demand. Corona Extra 2012 Digital Sponsorship. March Madness On Demand Available Everywhere. Fans get premium live video access to EVERY Men’s Tournament game across online websites (broadband) and mobile platforms (Android, iPhone & iPad )

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march madness on demand

March Madness On Demand

Corona Extra 2012 Digital Sponsorship


March Madness On Demand Available Everywhere

  • Fans get premium live video access to EVERY Men’s Tournament game across online websites (broadband) and mobile platforms (Android, iPhone & iPad)
  • Enhanced live video experience includes Gamecenter with stats and highlights
  • New to MMOD for 2012:
    • Higher quality video streaming
    • Access via Android handsets







Live March Madness Games Available Everywhere

  • Any user can watch any game being broadcast on CBS through the MMOD Live Stream Player on for free
  • Because Turner networks are also broadcasting games, cable subscribers can view games for each Turner site (TBS, TNT and TruTV) with an authentication code, provided by their cable provider, for free
    • For example, if Game X is running on TBS, users can watch Game X on with their cable authentication code
    • Also, users without cable or users that want an “enhanced” experience can pay a one-time subscription fee to view any and all games in in the enhanced MMOD online and mobile viewing experience
  • Games are also available for viewing by downloading the free MMOD app for Android, iPhone and iPad
mmod 2011 performance was strong
MMOD 2011 Performance was Strong
  • MMOD was the #1 free app for both iPhone and iPad on Thursday March 17 and Friday March 18, 2011 in the App store
    • 2.1 million downloads, 3x the previous year
  • 52 Million visits across mobile and online MMOD sites
    • 63% increase from previous year
  • The potential universe for MMOD app users will triple in 2012 vs. 2011
    • Driven by addition of Android and growth of iPhone/iPad

Source: 2011 sources – Omniture (online traffic – uniques/streaming/duration), Conviva (mobile streaming/duration), Bango (mobile visits/uniques). 2010 supplied by CBS: DW (online traffic), Akamai (streams and duration). Note: 2010 comparison for streams and hours streamed based on free platforms only. Period: March 13–April 4.


Corona Extra Sponsorship Elements

Corona’s sponsorship includes:

  • Sponsorship timing: March 11th - April 3rd
  • Corona Find Your Beach TV spots throughout the NCAATournament across online sites and Mobile platforms
  • Over 40 Million Impressions Across:
    • NCAA Live Video - Web and App
    • CBSSports Mobile
    • NCAA Mobile
  • Homepage Roadblock on March 18 (Tournament Weekend)