how to use foursquare to connect with customers and drive sales n.
Download
Skip this Video
Loading SlideShow in 5 Seconds..
How To Use Foursquare To Connect With Customers And Drive Sales PowerPoint Presentation
Download Presentation
How To Use Foursquare To Connect With Customers And Drive Sales

Loading in 2 Seconds...

play fullscreen
1 / 24

How To Use Foursquare To Connect With Customers And Drive Sales - PowerPoint PPT Presentation


  • 112 Views
  • Uploaded on

How To Use Foursquare To Connect With Customers And Drive Sales. Give Your Mayor Special Perks.

loader
I am the owner, or an agent authorized to act on behalf of the owner, of the copyrighted work described.
capcha
Download Presentation

PowerPoint Slideshow about 'How To Use Foursquare To Connect With Customers And Drive Sales' - korene


An Image/Link below is provided (as is) to download presentation

Download Policy: Content on the Website is provided to you AS IS for your information and personal use and may not be sold / licensed / shared on other websites without getting consent from its author.While downloading, if for some reason you are not able to download a presentation, the publisher may have deleted the file from their server.


- - - - - - - - - - - - - - - - - - - - - - - - - - E N D - - - - - - - - - - - - - - - - - - - - - - - - - -
Presentation Transcript
give your mayor special perks
Give Your Mayor Special Perks
  • Probably the most common and simplest way to promote yourself on Foursquare is to offer something cool to whoever is the Mayor of your establishment; this is the person who "checks in" the most frequently.
  • And if you make the deal really sweet ("Foursquare Mayor Drinks for Free!"), you'll spur some friendly competition amongst your customers to de-throne the current mayor and take their place.
offer discounts
Offer Discounts

Another easy practice: offer a little discount for Foursquare users who check in and show you their phone.

Whether you make the offer valid every day or only on certain days, it's a nice way to reward your frequent customers.

let them earn points towards a reward for check ins

Let Them Earn Points

Towards A Reward

For Check-ins

Let Them Earn Points Towards A Reward For Check-ins

In lieu of a "frequent customer" card, try the Foursquare equivalent.

The app tells you how many times someone's checked into your business -- let them know that on their 5th (or 10th, or 12th) check-in, their drink (or shot, or meal) is your treat.

promote a special for the first x customers to check in
Promote A Special For The First ”X" Customers To Check-in

Promote A Special For

The First ”X" Customers To Check-in

East Village cupcakery Butter Lane offers a free cupcake to the first ten people to check in each day, and they've seen their sales increase significantly since they started promoting themselves on Foursquare.

"We like the type of customer who uses Foursquare," co-owner Maria Baugh tells us. "Generally they’re engaged and lively and they’re great ambassadors for Butter Lane."

promote a special for the first x customers to check in1
Promote A Special For The First ”X" Customers To Check-in

Promote A Special For

The First ”X" Customers To Check-in

treats for first time check ins
Treats For First-time Check-ins

Treats For First-time Check-ins

"Checking in for the first time? Hey, your first beer/soda/side of fries is on us.”

It's a simple gesture that makes customers feel special and gives you a chance to make a new fan.

treats for first time check ins1
Treats For First-time Check-ins

Treats For First-time Check-ins

attract new customers with specials nearby
Attract New Customers With ”Specials Nearby"

Attract New Customers

With ”Specials Nearby"

One of the best opportunities on Foursquare to attract new customers is the "specials nearby" function. When a user checks in at a nearby establishment, they're also notified if there are any deals being offered at places close by.

It's a great opportunity to pull in new clients who may have never known you were there otherwise.

attract new customers with specials nearby1
Attract New Customers With ”Specials Nearby"

Attract New Customers

With ”Specials Nearby"

plan an event around foursquare
Plan An Event Around Foursquare

Plan An Event

Around Foursquare

Milwaukee burger joint AJ Bombers attempted to unlock the hard-to-achieve "swarm" badge by getting 50 or more people to check in to the restaurant at once.

Ultimately, he got over 150 people to show up. That was definitely a good night for business.

The returns haven't stopped there. Sorge estimates that sales of one featured item have gone up around 30% since the restaurant started promoting itself with Foursquare, and business in general has increased.

"We’ve seen a very noticeable uptick in business via our use of foursquare," Sorge tells us. "Specifically, we’ve found that we can drive the sales of specific items via our venue page and our guest made recommendations there."

plan an event around foursquare1
Plan An Event Around Foursquare

Plan An Event

Around Foursquare

Link to video: http://youtu.be/hdZCzE4VUA4?t=29s

use their new tools to track your customers
Use Their New Tools To Track Your Customers

Use Their New Tools

To Track Your Customers

Foursquare capabilities will allow you to see important details such as who's checking in, what times are the busiest at your business, and the ratio of male to female customers. You'll also have the ability to offer instant promos -- useful when a customer who hasn't visited in a while suddenly stops by, for example.

use their new tools to track your customers1
Use Their New Tools To Track Your Customers

Use Their New Tools

To Track Your Customers

get more personal
Get More Personal

Get More Personal

Foursquare is perfect for getting up close and personal with your customers.

Your best customer will be the Mayor. But you can also reach out to your other frequent customers, and re-connect with those who haven't visited in a while.

It's a unique chance to put a face to your business and show your clientele that you like to have fun with them.

get more personal1
Get More Personal

Get More Personal

case studies
Case Studies

Case Studies