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Creative Use of Advertising and Promotion

Learn how to create compelling and engaging radio ads that drive results. Discover key tips such as stressing benefits, using attention-grabbers, and targeting specific audiences. Focus on simplicity, selling early and often, and using positive action words for maximum impact.

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Creative Use of Advertising and Promotion

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  1. Creative Use of Advertising and Promotion It Pays to Advertise!

  2. Snappy Radio Copy Should.... • Stress benefits to the listener. • Use attention-grabbers. • Zero in on a particular audience. • Be simple and to the point. • Sell early and often. • Be written for the ear. • Be rehearsed before presentation. • Use positive action words. • Put the listener in the picture. • Mention the advertiser often.

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