COM 232 Visual Literacy. Prof. Juliet Davis | www.julietdavis.com. What is “visual literacy”?. The ability to interpret and produce visual messages. What does “visuality” mean?. Of or relating to sense of sight. Visual Literacy Facts.
Prof. Juliet Davis | www.julietdavis.com
The ability to interpret and produce visual messages.
Of or relating to sense of sight.
We all are, to some extent
We can argue that we all do.
Moreover, how many of you in here think
you might end up in one of these fields?
Headline: "Now Whitening Has a Softer Side that's Fit for an Angel."
Small Print: "Introducing Downy Plus Whitening, the only fabric softener that brightens and whitens while it softens."
See: Anne McClintock’s "Soft-Soaping Empire: Imperial Racism and Commodity Advertising"
3) Many Possible MeaningsExample: corporate Communications Debacle: What were some of the possible messages customers might have perceived when it decided to take down “Happy Holidays” and replace it with “Merry Christmas?”4) “The medium is the message.”How did the very mention of this change in TV news coverage impact the message itself?How does the KIND of business Wal-mart is impact the message itself?
ABOVE: Cheezy animation that your professor is already resorting tojust to keep yourattention.
Look at Syllabus