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LINKED IN. BY JESSI HEMPEL. Reid Hoffman. Founded the site in 2003 One of Silicon Valley’s most hyperconnected players. Executive chairman and co-Founder at LinkedIn Investments in other common social networking sites including Facebook. ROCK STAR OF DATA. Nishar Dipchand

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linked in

LINKED IN

BY JESSI HEMPEL

reid hoffman
Reid Hoffman
  • Founded the site in 2003
  • One of Silicon Valley’s most hyperconnected players
  • Executive chairman and co-Founder at LinkedIn
  • Investments in other common social networking sites including

Facebook

rock star of data
ROCK STAR OF DATA
  • NisharDipchand
    • Previously employed by Google
    • Recruited heavily for almost a year by Hoffman, until January 2009 when he began working for LinkedIn
    • Understands the value of a system that organizes digital relationships.
    • John Hopkins University summer program
          • Facebook vs LinkedIn
need a job
Need a Job?
  • Facebook and Twitter are for fun.
    • LinkedIn provides social networking for those seeking employment, or new employment
  • LinkedIn’s professional network:
      • Has become more useful than swapping business cards or pumping out resumes.
linkedin
LinkedIn
  • More than 65 million users logged in to:
    • Create profiles
    • Upload employment history
    • Build connections with people they know
    • Visitors to the site have increased 31% from last year to 17.6 million, including your:
      • Colleagues
      • Boss
      • Competitors
linkedin profile
LinkedIn Profile

Groups

Recruiters search through groups to find specialized job candidates

Status Bar

Users can link Twitter to status bar

Resumes

Resumes are formatted perfectly through Adobe

Advertisements

business to business brand advertising makes up about a third of the 150 million in revenues

Shared Connections

shows users who they are in common with

linkedin cont
LinkedIn cont.

Recommendations

Users can share and approve of information, comments, and other useful tips

Answers

Questions and Answer application which allows users to gain new knowledge and stay updated on important information

cost saver
Cost Saver
  • Head Hunting firms can be costly
    • Can cost 100,000 to 150,000 per person
  • Monster.com and other job search sites provide many headhunting firms
  • LinkedIn on the other hand provides a professional network to headhunters as well as to whom they are hunting
linkedin cont1
LinkedIn cont.
  • Executives from all Fortune 500 companies
  • Accenture plans to hire 50,000 people this year
  • John Campagnino, Accenture’s head of global recruiting
    • Plans to make 40% of his hires through social media
organizational behavior in linkedin
Organizational Behavior in LinkedIn
  • National culture

Set of beliefs society considers important

  • Personality
  • Attraction-Selection-Attrition Framework (ASA)

The idea that an organization attracts and selects indiciduals with similar personalities

  • Self Monitoring

The extent of which people try to control they present themselves to others

linkedin in the spotlight
LinkedIn in the Spotlight
  • Are they ready?
  • CEO Jeff Weiner does
  • LinkedIn is pulling revenue in from many areas
    • 1/3rd from subscriptions
    • 1/3rd from advertising
    • 1/3rd from about 900 corporate customers that buy rights for their recruiters to use