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WEB DEVELOPMENT

In today's digital landscape, having a well-designed website is crucial for piano technicians. With an estimated population of over 334 million in North America and a growing number of internet users, establishing an online presence can help you advertise your services, connect with customers, and enhance your business image. This guide covers the importance of web development, whether to build your own site or hire a professional, resources available, and best practices for an effective website. Learn to navigate the web and grow your business today!

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WEB DEVELOPMENT

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  1. WEB DEVELOPMENT FOR PIANO TECHNICIANS Instr. Gary Van Dine VanDineDesign.com

  2. Why You Need One… • 334,659,631 estimated population for Northern America in 2008 • 237,168,545 Internet users as of Dec.31/07 and 70.9% penetration rate • 72,313,133 Broadband connections as of Sept.30/07, per IWS • Internet Users Today: 1,319,872,109 Stats from: Internet World Stats http://www.internetworldstats.com/america.htm

  3. What Makes it Worth Doing… • Contact information • Advertise your services • Business to Business • Google search

  4. Now What? • Should YOU develop your own site? • Resources available • Software needed • Online help • Should you hire a web developer? • Things to consider • Why it might be a good idea • How much will it cost?

  5. Now What? • Should YOU develop your own site? • Resources available • ISP help • Online tutorials • Computer Store Training • Software needed • Adobe Creative Suite 3 Web Premium • http://www.w3.org/Style/CSS/learning • http://www.coffeecup.com • Dreamweaver, MS Expression Web, GoLive • Online help • Wordpress.com • Web Monkey (webmonkey.com)

  6. What Should You NOT Do? • Flashing text or sounds • Pages - Under Construction • Hide your contact info. • Plaster the pages with too much content • Huge graphics & animations • Ignore browser width & other issues

  7. Qualities of a Well Designed Site • Ease of navigation • Information presentation • Contact information easy to find • Graphics used to enhance the site • White space • Page loads quickly

  8. What You Should Do • Check your Pages frequently • Check for broken links • Update your content as needed • Do Google searches to see your page rank • Alt Tags for graphics • Check your key words – page titles

  9. Building My Image Site name - URL Web site content Tone – informal or professional Text – graphics – logo Design idea – layout, navigation Number of pages Links (to what), button style

  10. Defining My Image Buying your web site Which host should I choose? Does it need to be local? What is site propagation? Up to 3 days to propagate Connecting to your web site Uploading || Downloading Multiple computer considerations

  11. Hosting Companies • BlueHost – www.bluehost.com • AITdomains – www.aitdomains.com • 1&1 – www.order.1and1.com • Inmotion hosting – www.inmotionhosting.com • WebHostingPad – www.webhostingpad.com

  12. Page Layout Basic page layout Logo or picture Navigation bar Content Text links CSS Style Sheet

  13. Web Page Code <HTML> <HEAD> <TITLE>Your Page Title</TITLE></HEAD> <BODY>This area will contain everything that will be visible through a web browser, such as text and graphics. All of the information will be HTML coded.</BODY> </HTML>

  14. Dreamweaver Features Overview Web Site Setup New Pages Adding Content Adding Graphics Navigation – Menu Options Posting Your Pages

  15. Photoshop/Illustrator Quick Overview Getting Images Ready Image Size – Save for the Web Working with Text and Layers Buttons and design Logo Design – vector based

  16. Web Design Professionals • Quantum Cloud – www.quantumcloud.com • Berry Web Designs – www.berrywebdesigns.com • Logo Care – www.logocare.com • And of course – Van Dine Design – www.VanDineDesign.com

  17. Finishing Touches Check all your links - (Dreamweaver & live) Make sure the pages open properly Check your web site in other browsers Ask your friends to check it out and report Advertise, Advertise – List it on your stationary, business cards, your car.

  18. Finishing Touches This course material is available on the web – go to: http://www.VanDineDesign.com/ptg/course.htm

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