Skadnetwork Attribution Solution – All High-End Benefits Under One Platform

1. Skadnetwork Attribution Solution – All High-End Benefits Under One Platform

2. Apple recently won millions of hearts at a recent conference in June 2020 after dropping a change within the mobile app ecosystem. It came up with three major pop-ups, which will be changing how mobile attribution works and paving the way toward incrementality testing. ATT or App Tracking Transparency was presented to provide consumers with better control over their chosen data. This trend is taking place nowadays, for the past couple of years. These tests will show that the users can opt-in for rates to help track within lower double digits. It means that the deterministic attribution will diminish in no time. At the same event, Apple introduced the much-needed SKAdnetwork 2.0. This is an updated form of attribution framework, which is well compliant with the privacy trend that Apple has been working on and advocating for, at the same time. A civilized approach to attribution: SKAdnetwork 2.0 will help out advertisers to measure the success of the ad campaigns while maintaining the privacy of the users over here. There are mainly three participants that the API will involve. • You have the Advertised Apps, which will appear within the signed ads. • Then you have the Source Apps, which are designed to display the ads provided by the said ad networks. • Finally, you have Ad Networks, which will sign ads and receive install notifications whenever ads result in conversions.

3. Ad Networks need to register with Apple and it is time for the developers to configure their apps in order to work with the ad networks. Whenever the user gets to click on an ad, the advertisers will display an App Store-centric product screen with the signed-up parameters to help identify the ad campaigns. Whenever the user gets to install and open an app, the device will send an install validation post back to the current ad networks. • The Apple-centric notification will cover up the campaign ID but will not add up the user or device-centric data. • The post back, on the other hand, might include the conversion value and the app’s Source ID, only when Apple determines that offering values will meet the privacy threshold of Apple. The benefits you get from it: There are some benefits revolving around the use of SKAdnetwork 2.0, which makes it a booming surprise these days. Understanding these points is important if you want to get to the core value right now. Learning about the benefits is important if you want to delve right into the SKAdnetwork 2.0 section now. Zero discrepancy or accurate reports all the time: Relying on any third-party algorithm for attributing conversions will lead to some major discrepancies down the road. Advertisers will give credit and allocate budgets to the media vendors, depending on the third-party attribution reporting.

4. Discrepancies, most of the time, will work in favor of the third party. That will cause the advertisers to waste their dollars on over-attributable conversions. They might end up making some wrong decisions, depending on the inaccurate data. • • • No more fraud to be focused on at: One of the biggest advantages that come in handy with the SKAdnetwork 2.0 is that there is almost no fraud available. It is a closed system, where Apple is the only one to sign up for the loop within the walled garden. Defrauding the system will be quite difficult when opposed to the attribution chain that involved a third-party attribution solution. This skadnetwork attribution solution will be operating around the capabilities and limitations of the walled garden within the App store. End to the self-attributing networks now: Some of the largest media vendors like Facebook, Snapchat, Google, Pinterest, TikTok, and Amazon are operating as self-attributing. • It means they were receiving all installs and reporting the conversions as generated by media on their own platforms. • The same rule is applicable even in the event that platforms were not the last for generating user clicks. • It might often cause the same conversion that needs to be reported on various platforms at the same time. • Apple forced SKAdnetwork 2.0 across various media providers and apps, without signing in any exceptions. Market your way through like a potential marketer:

5. SKAdnetwork 2.0 mainly reports in an aggregate form. It will work with a delay that will force the marketers to consider the causality behind their performance, media mix, and more. They are now able to take a more strategic approach to the field of marketing and not treat marketing to be a deterministic science at all. The final say: It is true to state that the mobile ecosystem has developed beyond what people used to expect beforehand. There are multiple hardware, software and entrepreneurship to have reshaped the world. So, learning about the value of SKAdnetwork 2.0 before jumping to any conclusive point is really important.

6. Source URL: https://microsoft4me.com/skadnetwork-attribution- solution-all-high-end-benefits-under-one-platform/