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Chapter 10

Site Selection. Chapter 10. Chapter Objectives. To Examine Types of Locations To Note Location Decisions To Describe One-Hundred Percent Location To Discuss Criteria for Retail Location Evaluation To Contrast Alternative Terms of Occupancy. Types of Locations. Isolated Store

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Chapter 10

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  1. Site Selection Chapter 10

  2. Chapter Objectives • To Examine Types of Locations • To Note Location Decisions • To Describe One-Hundred Percent Location • To Discuss Criteria for Retail Location Evaluation • To Contrast Alternative Terms of Occupancy

  3. Types of Locations • Isolated Store • Unplanned Business District • Planned Shopping Center

  4. Isolated Store Advantages • No Competition • Low Rental Costs • Flexibility • Visibility • Facility Adaptation • Parking • Cost Reductions, Lower Prices

  5. Isolated Store Disadvantages • Difficulty Attracting Customers • Customers Not Willing to Travel • Customers Like Variety in Shopping • High Advertising Costs • Operating Costs Not Shared • Restrictions • Building Ownership

  6. Unplanned Business District • Central Business District (CBD) • Secondary Business District (SBD) • Neighborhood Business District (NBD) • String

  7. CBD Strengths • Assortment • Public Transportation • Store Types in Area • Price Ranges • Variety of Customer Services • Pedestrian Traffic • Commercial and Social Facilities

  8. CBD Weaknesses • Parking • Congestion • Travel Time • Aging Facilities • Condition of District • Poor Image • Rent • Migration to Suburbs • Discontinuity of Offerings

  9. Planned Shopping Center • Regional Shopping Center • Megamall • Community Shopping Center • Power Center • Neighborhood Shopping Center

  10. Planned Shopping Center Advantages • Balanced Tenancy • Suburban Population • One-Stop Shopping • Common Areas • Image • Pedestrian Traffic • Parking and Traffic • Rent and Taxes • Theft Rates

  11. Planned Shopping Center Disadvantages • Regulations • Rent • Restrictions • Competitive Environment • Fees • Number of Malls • Consumer Boredom • Aging Facilities • Major Retailer Domination

  12. Sustaining Long-Term Growth • Renovation and Expansion • Consumer Interest and Enthusiasm • Megamalls • Power Centers • Broaden Retail Mix • Opening Up Malls • Build Brand Loyalty • Frequent Shopper Programs

  13. General Location Selection Pedestrian Traffic Vehicular Traffic Parking Facilities Transportation Store Composition Specific Site

  14. Terms of Occupancy • Ownership • Sale-Leaseback • Lease • Straight • Percentage • Graduated • Net

  15. Lease Considerations • Zoning Considerations • Voluntary Considerations

  16. Overall Rating

  17. What You Should Know • Types of Locations • Isolated Store • Unplanned Business District • Planned Shopping Center • Decisions Necessary in Choosing a General Retail Location • The Concept of One-Hundred Percent Location • The Criteria for Evaluating Locations • Alternate Terms of Occupancy

  18. Questions? Questions? Questions?

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