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Scansave, LLC's In-store Targeted Marketing Our story in 10 minutes. Part 1: Only 5 slides to introduce the company (10 minutes). Part 2: A complete client reference story. We are a Marketing Technology company that is totally focused on in-store targeted marketing.

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Presentation Transcript
slide1

Scansave, LLC's

In-store Targeted Marketing

Our story in 10 minutes.

slide2

Part 1: Only 5 slides to introduce the company (10 minutes).

Part 2: A complete client reference story.

slide3

We are a Marketing Technology company that is totally focused on in-store

targeted marketing.

Our mission is to create and deliver marketing solutions that increase

client revenues and profitability.

Our solutions are designed to reach customers at the point of decision;

between the store entry and the purchase decision.

slide5

Our Core Competencies – what we are good at…

  • Design and development of turnkey in-store target marketing solutions
  • Project management
  • Service excellence and reliability orientation
  • In-house marketing expertise: promotions, frequency & loyalty programs
  • Fast response and development time
  • Device mastery, development of plug and play solutions
  • Fast delivery of executive-level reports on program performance and optimization
slide6

Solution Capabilities – what the solutions can do…

  • Touchscreen, color slide shows, flash animations, instant printing
  • Card swipe : database query and instant targeted coupon printing
  • Data extraction and data transfers
  • email collection
  • Flexible platform with quick solution updates
  • Multiple security features
  • “On the fly” data encryption and secure data transfer
  • Optimization of offers for maximum sales lift and profit margin, and
  • Quick changes of offers
  • Surveys: new collector data collection/query and instant targeted coupon printing
slide7

Pricing Model – a fraction of the costs of traditional kiosks

HW

  • Hardware costs are the purchase, rental or leasing costs.
  • wholesale cost per device = about US$1,500 + brackets
  • (consumables extra)
  • optimal program length is 24 months to amortize
  • includes 2 yr warranty
  • 2 yr. = estimated time before HW is outdated
  • lower daily cost

+

  • Services are comprised of all aspects of device certification, program planning & client contact, solution customization, external tool and script licenses, security and privacy tools, setting up devices, testing, installation, training, monitoring, device service, monthly print and screen updates, data extraction, raw data transfers, and reporting.

Services

slide8

presented by:

Frank Abrams

Founder

Scansave, LLC

416 733-3001

To view again: www.scansave.com/Q.pps

slide9

Appendix: Reference Story

  • Business Challenge
  • Solution / Program
  • Reports
  • Analytics
  • Optimization
slide10

Reference Story: Business Challenge

Client: Executive VP Marketing at 500 unit $5B US Gas Convenience chain

Pain: Losing C-store revenues.

Reason: Customers were paying at the pump, and driving away.

Client Objectives:

“We need to get these customers into the store to spend $ and to try our company’s private brands (sports & energy drinks, food)”

slide11

Reference Story: Solution / Program

At the gas pump credit card customers got a receipt with a code. They took the receipt into the store and punched it into

the Scansave device and received a targeted coupon.

slide12

Reference Story: Solution / Program

  • Client Objectives:
  • “We need to get these customers into the store to spend $ and to try our company’s private brands (sports & energy drinks, food)”
  • Scansave LLC’s solution delivered on the objectives.
  • Results:
  • 25 to 50 new C-store customers per day per store
  • incremental spend of $4.68 on average
  • additional $1,000 net profit per month per store
  • 42% redemption rate on coupons
  • offer/redemption analysis and optimization delivered maximized profitability
  • 300% Program ROI
slide13

Reference Story

Reports, Analytics

and Optimization

Step by Step : offer/redemption analysis and optimization delivered

maximized profitability.

Start with the offers….

Offer Description

Free Energy Drink 8 oz.

Free Sports Drink 32 oz.

Free Frozen Drink 22 oz.

Free Frozen Drink

Free Fountain Drink

Free Breakfast Sandwich

Free Roast Beef Sandwich

50 cents off coffee

50 cents off fountain drink

$1.00 off any sandwich

Buy 1 Get 1 Free Taco Roll

Buy 1 Get 1 Free Hot Dog

slide14

Reference Story

Reports, Analytics

and Optimization

Report on how many offers were issued…

slide15

Reference Story

Reports, Analytics

and Optimization

Report on how many offers were redeemed…

Offer Description

Free Energy Drink 8 oz.

Free Sports Drink 32 oz.

Free Frozen Drink 22 oz.

Free Frozen Drink

Free Fountain Drink

Free Breakfast Sandwich

Free Roast Beef Sandwich

50 cents off coffee

50 cents off fountain drink

$1.00 off any sandwich

Buy 1 Get 1 Free Taco Roll

Buy 1 Get 1 Free Hot Dog

slide16

Reference Story

Reports, Analytics

and Optimization

Analyze the performance of each offer…

$ Off food offers have lower redemption rates

$ Off food offers have a higher total $ sale on redemption than $ off drink offers

slide17

Reference Story

Reports, Analytics

and Optimization

Present the facts for optimization…

Free

$ off

Worst

Best

slide18

Reference Story

Reports, Analytics

and Optimization

Present the facts for optimization…

The best performing offers in terms of net $ sales after discounts are “$ off” type offers.

The worst performing offers are “free” offers.

slide19

Reference Story

Reports, Analytics

and Optimization

Present the facts for optimization…

The optimal promotion duration is likely between 10 and 12 weeks.

Omaha

Springfield

Program 2

Program 1

plateau

plateau

ramp-up

ramp-up

slide20

Thank You

Contact: Frank Abrams

Founder

Scansave, LLC

416 733-3001

fabrams@scansave.com