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Money on Campaign. Elections & Campaigns Unit. Effect of Money. Elections are decided by the 20% of the voters who are not clearly Democrat or Republican Challengers will need to spend in order to become recognized and gain votes

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Money on campaign

Money on Campaign

Elections & Campaigns Unit


Effect of money
Effect of Money

  • Elections are decided by the 20% of the voters who are not clearly Democrat or Republican

  • Challengers will need to spend in order to become recognized and gain votes

  • Party holding office while economy is doing well will win- “pocketbook vote”


Sources of campaign money
Sources of Campaign Money

  • Presidential Primaries:

    • Part private, part public funding

    • Fed matches all funds under $250 given to a candidate

    • Fed gives lump sums of money to parties to cover conventions

  • General Elections

    • All public money


Congressional elections private
Congressional elections (Private $)

  • Individuals, PACs, & Pol. Parties

  • Most $ from individuals- $100-200

  • $2,600 max. from individual

  • $5,000 max. from PACs

  • Incumbents money from PACs

  • Challengers on their own



Money problems
Money problems

  • Independent expenditures: PACs can spend tons on advertising for a candidate - can’t coordinate

  • Soft Money - Unlimited amount of money to a party, can’t name a candidate

    • 2000 election- $500 million in soft moneyspent




Factors in winning
Factors in winning

  • What groups will be loyal, or what percent can you be sure will support you

  • How important is each group, how many will be voting from that group


What groups do you think in society will vote consistently for one party over the other

What groups do you think in society will vote consistently for one party over the other?

Think of Regional, Cultural, Ethnic, etc… differences.


Federal election campaign act
Federal Election Campaign Act for one party over the other?

  • Enacted in 1971 but modified many times

  • Provides a system for financing elections

    • Sets rules for public funding of presidential elections

    • Sets limitations on the amount of contributions given to federal (i.e. House, Senate, presidential) candidates

    • Forces public disclosure on amount of money individuals spend to get elected


Contribution limits 2013 14
Contribution Limits 2013-14 for one party over the other?


Do attack ads work
Do Attack Ads Work? for one party over the other?

Colbert on Super PACs (Jeff Tubin)

NPR Timeline


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