24 april 2007 : 13.00 – 19.00 uur Groningen 26 april 2007 : 13.00 – 19.00 Amsterdam *

1. Lectoraat Business Intelligence Hanzehogeschool en BI Kring presenteren:Seminar Business Intelligence“Ongestructureerde Data spreekt Boekdelen” 24 april 2007 : 13.00 – 19.00 uur Groningen 26 april 2007 : 13.00 – 19.00 Amsterdam * (* lokatie onder voorbehoud)

2. Aims of Seminar 24th April 2007 Targets: • Showcase developments in unstructured Information processing (e.g. examples and projects from TextInfo, Autonomy, Business Objects + Google, SAS, Collexis, TCS etc.) • Illustrate the increasing domain of Business Intelligence (e.g. Competitive Intelligence, Marketing Intelligence) and the need for Enterprise Information Management, as well as impact on organization effectivity, efficiency. • Show examples of specific Business Intelligence projects in these domains that have been executed by companies • Increase the awareness of organizations on feasibility of projects • Initiate projects within this scope with organizations - providers and knowledge centers (HanzeHogeschool M&M/IDM, BI Kring)

3. Who is …. • Lecorate Business Intelligence Hanzehogeschool • Research & Education group in School of Communication and Media aiming at knowledge circulation on Business Intelligence. Research Group of 4 researchers, 8 affiliate companies, curriculum development, Masterclasses, MBA and BSc courses. Lector Andries Bottema • BI kring • The Dutch Business Intelligence Community • Mission is to contribute to professionalization of BI by facilitate both real and virtual meetings between professionals from research, education, industry, business and consultants. • The BI-kring has 1700+ registred members • The website www.BI-kring.nl is visited by more than 12000 unique visitors. • BI kring realized already 11 seminars and congresses about different topics in the field of BI.

4. Invited companies, groups, individuals • Last Year in Groningen we had over 220 participants amongst companies like: • ABN AMRO Bank, Accenture Technology Solutions, Aska Management, Atos Origin BAS Noord; Atos Origin Nederland B.V., BI startpagina, CIBIT, a DNV company, Cordys, De Friesland Zorgverzekeraar, Deputy IT BV, Fontys Hogeschool Informatica; Friesland Bank, Gasunie, Gemeente Groningen, Gemeente Litterensadiel, Haagse Hogeschool, HanzeConnect, HanzeHogeschool, Hoeve Boschoord, Hogeschool van Amsterdam, ICT Platform, Informatie Beheer Groep, Inform-IT, Knowblesse Consult, Lasaulec BV, Lavinium, LogicaCMG, Marnecs Management, Mondea, NDC Informatieservice-Contendor, NOM N.V., Omrin, Ordina, Provincie Groningen, Qurium, Raethuys Consultants, RDW ICT Bedrijf, Rijksuniversiteit Groningen, ROC Landstede, SAS Institute BV, Saxion Hogeschool Enschede, Sogeti Nederland B.V., Stork GLT, Sun Microsystems Ned BV, TPG Post, UHG, UMCG, Vanboeijen, VCD, VDA informatiebeheersing bv, Vertis, VLC, Vrije Universiteit, Watermark Nederland, Waterschap Hunze en Aa's, Wolters-Noordhoff, Zeker Zanen • Large & Medium sized companies that can benefit from knowledge and practice on showcase B.I. projects and Government & Education organizations • Information Specialists: • NIN: Network of Information Specialists • BIN3: Business Intelligence Network North Netherlands • BI-kring: professional national network of Business Intelligence • Service Providers • Software providers • Focused groups like B.I teachers, B.I. students Both seminars aim at around 120 participants

5. Preliminary Schedule • - 13.00 arrival • 13.00 – 14.30: 2 keynotes, 1 market overview • Market review: where is B.I. today • Examples of BI in Competitive Intelligence • Google - Microsoft • Alternatives: SAS - Autonomy • 15.00: Introduction parallelsessions • Parallel-tracks: 3 x 25 minutes, 6 tracks (or 9) • Track: EIM and UIMA: Framework for Information: CIBIT • Track: Marketing and other unstructured data analysis (Media Company) • Track: Cases: Port of Rotterdam (TextInfo) • Track: Competitive Intelligence (Rodenberg) • Track: Service Provider Cases (TCS) • Track: Organizing news (Contendor - Autonomy) • Track: Service Providers (Atos) • Track: Service Providers (Ordina) • Track: Data mining the real way: SAS • 17.00 – 17.40: Elevator Pitches – software and solutions • SAS • Autonomy • Textinfo • 17.40 – 18.00: Time for Action: Going forward with EIM: • Recap and panel session: TCS - E.Philips - Pieter den Hamer - A.Bottema • 18.00 – 19.00: Drinks / food / network

6. Target Participants • AtosOrigin: Groningen: Roland Haeve is gesproken (contact in Utrecht BI-kring ?) • VCD: Riet / Andries • Ordina-Vertis: Riet/Andries (Contact in Utrecht BI-kring ?) • LogicaCMG: Riet / Andries • Centric: Riet/Andries • Collexis email wisseling: spreker-break-out • Sogeti: Andries: email • SAS: contact gehad: sponsor voorstel opsturen (Andries), BI-kring ook contacten • Business Objects: contact gehad sponsorvoorstel opsturen (andries/Riet) BI-kring ook contacten • Google: contact gehad over spreker, geen feedback (Andries- Jeff Waltz- Calif., Hong Kong – Sander) • Microsoft: BI-kring (Sam/Egbert) – already contact about partnership • TextInfo: contact gehad over bijdrage break-out (Andries) • TCS: contact gehad: spreker – sponsorpakket opsturen (Andries) • Autonomy: contact volgende week geinteresseerd (Andries) (ook BI-kring contact) • Politie Groningen (Andries) • CIBIT: contact gehad speker (Pieter) sponsorpakket nader bekijken (Andries) • Informatica: geen contact (BI-kring ; Egbert/Sander?) • ITCG: bijdrage bekijken (Groningse club via Provincie Groningen) • Rodenberg: geboekt (500 Euro + minicollege o.i.d.) • Accenture : BI-kring (Sander) • Microsoft: Riet: interesse (tegen Google!): zoekt lokatie (afstemmen gezien BI-kring contact) • CAPGemini : BI-kring seminar partner – Egbert • Aan te vullen?

7. MediaCentrale - ruimtes • Receptie: ontvangst – pauze - receptie • Hoge zaal (cap. 120 mensen). • Plenaire programma • Pesentatieruimte bedrijven • Postersessies studenten • Break-out zaal 1 • Break-out zaal 2 • Hoge Zaal – break-out 3 • Executive briefing Room

8. Parallelsessies: 2 of 3 sessies – 3 zalen Break-out Room 1 Break-out Room 2 Hoge Zaal klant & aanbieder 1. CI, MI & Desk Intelligence EIM, UIMA klant & aanbieder 2. Search & Retrieval Information Strategy optioneel various klant & aanbieder 1. various • all preliminary

9. Hoge Zaal Set-up • Hoofdprogramma • 2 break-out sessies • Pauze en Receptie ontmoeting HanzeConnect BI aanbiedertafels presentatie posterpresentaties studenten

10. Sponsor Packages • Per seminar: • Gold: 1500 Euro. Banner present, Slot in Break Out, Communication Partner, Company Profile (in hand-out material and book), Case material for book • Silver: 1000 Euro. Slot in Break Out or Elevator Pitch, Case material for book, mentioned as organization participant • Bronze: 500 Euro. Case material in book, Expo • For 2 seminars: double amount - 10% discount • BI Kring sponsor: 10.000: Annual BI-kring package and 2 seminars as Gold sponsor (value 12.700 Euro). A.o: • Mentioned as BI-kring partner in all BI-kring events and communication • Slots in two of BI-kring seminars • Mentioned as organization participant in all BI-kring events • Exposure possibility (2 pages) via www.BI-kring.nl • Free access for 5 guests per BI-kring seminar-event • Non restricted possibility to put vacancies on www.BI-kring.nl Book: State of Art in Business Intelligence: Vendor profiles, Case stories, Product examples, Articles

11. Business model • Beide events (24 en 26 april) voeren een gezamenlijke begroting/budget • Bijdrage Hanzehogeschool (stelpost 3-5 K) wordt in principe aangewend om bezoekers uit drie Noordelijke provincies gratis toegang te verlenen. • Wanneer na aftrek van alle kosten een positief saldo resteert wordt dit 50-50 onder Hanzehogeschool en BI-kring verdeeld. • Er wordt een gezamenlijke inspanning gedaan om sponsoren voor het combinatie event te werven. • BI-kring voert administratie omtrent inschrijving, uitnodiging, communicatie, promotie, facturatie etc.