With Julia Sarver Holistic Health Coach

1. With Julia Sarver Holistic Health Coach

2. Hello + Welcome! • In the chat or comments let us know: • Where you’re from • Which nutrition school you attended • If you’re thinking about running a cleanse or have already run one

3. How To Run a Cleanse – Teaching Points • What I did to create a cleanse program that has enrolled over 1,000 clients • Exactly how I created the program – step by step • The biggest mistake I made when I first started out, what I did to fix it, and how that fix resulted in highly engaged clients who were raving fans

4. Who am I? • IIN Graduate in 2009 • Began my health coaching business right away – but I floundered • I decided I didn’t know enough so I got additional trainings like: Neuro Linguistic Programing (NLP) Master, Certified hypnotherapist, Belief Breakthrough Method certified coach • I finally figured how to make money and work with lots of clients • Now I support health coaches as they start their practices in addition to my own health coaching practice

5. Who am I, really? • I come from a nonprofit background • I’m a travel junkie (ask me about the time a 2-ton hippo took a nap in my camp in Namibia) • I have a sweet and hilarious 4-year-old and a 3-month- old! • I also started a nonprofit and volunteer in my community

6. Why Am I Teaching This Class? I talk to a LOT of health + wellness coaches I get asked all the time what I do to fill my detox programs with 30, 40, and even 100 people consistently When I came back from maternity leave I offered a detox to my health coaching list that I’ve basically ignored for 1 year, and 30 people signed up in a week Too many health coaches are giving up because they can’t figure out how to make this work

7. Credit: Derek Halpern

8. How the 5-Day Detox Began • First: I’m terrible at detoxing • IIN was my first exposure to detoxes • I tried detoxes and failed over and over • During one detox my husband caught me plowing through a bag of tortilla chips because I was just. so. hungry.

9. How the 5-Day Detox Began I had a series of private clients, then wasn’t sure what to do with them A lot of people were asking me about detoxing I realized I needed to offer something simple + non-intimidating I decided to create an easy, whole-foods based 5-Day Detox that was targeted toward detox beginners

10. My First Detox Offering • I sent an email to my list telling them I was thinking about offering a detox • A bunch of them wrote back and said, yes please! • I created an “event” in Constant Contact and shared it via Facebook and my newsletter list • No fancy sales page • No fancy automated emails • I offered a detox pre-sale to my list, basically saying that if they put their money where their mouths were, I’d create the program

11. My First Detox Offering • What I included in my first detox • A detox handbook with a daily protocol, food guide, things to eat, things not to eat, and basics about detoxing • Suggested recipes (enough for the whole week + bonus recipes) • A completed shopping list • A supportive online group • A pre-detox group training call with me, so people would know what to do and when to do it

12. My First Detox Offering: Results • My 5-Day Detox program was an immediate hit • The first time I offered it 37 people enrolled • The second time I offered it, just a month later, 40 people enrolled • I knew I’d created a winning program

13. Why It Worked • I had paid attention to what people in my community wanted. Clients, friends, and even people I knew on Facebook were consistently asking me what I thought about detoxes. I met the “pent-up demand” in my business • I asked them why they hadn’t detoxed before – and they listed time, being hungry, and being nervous about overcomplicated recipes and protocols • I created a program that addressed all those concerns but still made a huge difference in their health

14. Why It Worked • When I offered the program the first time, I ran what’s called a pre-sale • I basically told my community that I was planning to create a detox program that was just for the but that they had to sign up in advance in order for me to create it • I paid a lot of attention to what people were asking for – and made sure my detox met their needs • I also focused on making it fun and light-hearted. It was all about getting people to do the first step in eating better food – and learning how just 5 days of healthier eating can make a difference in how people look, think, and feel

15. Why It Worked – Long Term • The 5-Day Detox became a cornerstone in my health coaching practice • It brought consistent income AND new clients, both of which helped me grow my practice over time • I focused on creating engagement within my group and providing high-level customer service so that I had a raving fans who brought their friends to the detox

16. Why It Worked – Long Term • The 5-Day Detox was a great way for people to experience working with me with a minimal investment • It gave me a way to engage with people who weren’t interested in private coaching • Working with 80-100 detox clients every quarter helped me fill my coaching practice because it created warm leads throughout the year

17. My 5-Day Detox became long-term clients + filled my coaching practice

18. Q&A BREAK Coming Up Next: How I grew the cleanse to over 1,000 clients The biggest mistake I made when I first started (and how you can avoid it) How you can add a 5-day detox to your practice

19. How I grew my cleanse to over 1,000 clients • I focused on growing my reach and became known as THE go-to person in my community • I talked about the detoxes a LOT • Via newsletters, via social media, and in person • When I went to networking events, I never introduced myself as a “health coach” – I always said I ran simple detoxes

20. How I grew my cleanse to over 1,000 clients • I served the heck out of my clients – this meant that they came back over + over, and referred me to my friends • Business is about relationships, not sales. Teach yourself how to build great relationships so that when you offer programs, you get great response • My best referral client came from someone who initially hated me and asked for a refund

21. My Biggest Mistake • Many coaches assume people will continually buy your program if it’s on your website • This is faulty thinking • When your detox is always available, people don’t buy, they think I’ll do it “next time” • The first time I ran my cleanse I had 37 people • The second time I had 40 • The third time I ran it… Any guesses?

22. My biggest mistake… • Total crickets. No one signed up. • This was a huge learning curve for me • I had thought that people would want what was always available • What I discovered was that when I limited the enrollment time to a specific week each season, my enrollments went UP, and it created a tight knit community

23. How to make a difference I know you got into health coaching because you want to make a difference. But you can’t create the massive impact you want to until you’ve nailed down the business side. More clients = more impact.

24. How to add a 5-Day Detox to your practice • So many health coaches have asked me to give them a way to use my detoxes with their clients • I’ve talking to dozens of health coaches who are overwhelmed by the amount of work it takes to create a program like this but know that it could help them have more impact • If you’re not working with clients yet, or you want to find more clients, the 5-day detox model can help you boost your income AND help you build your client list

25. Create more impact, serve more clients www.detoxdone.com/jamie

26. I feel like I’m on fire! Ready, set, go! I have a group of 48 for my 5-Day Detox. It is crazy what I am doing now in my business versus two months ago - I feel like I am on fire, and it started with getting the confidence from your program. Thank you, you made a huge difference in the direction of my business and my life. Lori Kearney Holistic Health Coach

27. The program has already more than paid for itself I had thought about running a detox for a long time but didn't have the capacity to put one together. Julia's Detox Done program is like the detox program I would have designed myself: gentle and easy to follow with lots of delicious recipes. Running the detox groups has been extremely fun and rewarding (both because I am helping clients feel better but also because I am generating consistent income). The program has already more than paid for itself. And the support you receive from Julia is top notch.  Sara Fins Holistic Health Coach

28. It gave me more confidence as a health coach and gave me the boost I needed! I'm new to health coaching and like most "newbies” I really needed something that might help to both generate some money and attract new clients. I ran a detox in October ended up with 22 participants. It was great to actually make some $$$! I will admit that at first I felt bad about offering your program as "my" program, but it gave me more confidence as a health coach. Thank you for giving me the “boost” I needed! Peggy Greenwell Holistic Health Coach

29. Detox Done: A Complete Detox System This is a complete done-for-you detox system including everything from how to fill the detox to what to tell your clients to how to set up the technology to how to follow-up at the end of the program This program has been tested by 1,000 of my clients and hundreds of health coaches, many of whom have had incredible success You’ll get everything – and I mean everything - you need to have a successful detox program, including lots of support from me Find out more at: www.detoxdone.com/jamie

30. You Get 4 Complete Detox Seasons Dozens of recipes and a suggested eating plan A complete protocol that details why we should detox, what your clients can expect, and what they should do every day (this handbook alone took me days to create!) Shopping guides Extra recipes for picky eaters Bonus checklists and templates to personalize your program

31. Marketing and Sales Support Sample sales pages with swipe copy Social media images for marketing Strategies for marketing if you have a small list or you’re just starting out List building webinar scripts

32. Marketing and Sales Support Templates and checklists so you know what to do, and when to do it Launch calendars for newbies and for established businesses Personal email + newsletter scripts A special training on using workshops to fill your detoxes

33. Gorgeous Graphics and Layout

35. BONUSES • Bonus #1 – Monthly Live Q&A Sessions with Julia • Each month, I’ll hold live office hours and answer questions about the program, about my detoxes, and the challenges your facing with your own launch • Bonus #2 – Quarterly group practice detoxes • These are a fantastic opportunity to experience the detox before offering them to your clients. Plus, you get to do a gentle + effective detox every season! • Bonus #3 – Community created food photos • Many of our community members are talented photographers and happily share their photos with full rights within the group.

36. When You Join Detox Done You’ll Get: • Real-time support from me via our online members-only group and quarterly live group coaching sessions • Stunning professional, fully licensed food photos • Extra handouts to share with your clients: • Strategies to Deepen Your Detox • Eating Out Guide • An in-depth Detox Supplement Guide • Smoothies and Green Juice Handbook • Personalized technology videos

37. Detox Done Members Get: • Continuing Education • When you join Detox Done, you become part of a vibrant, supportive community. My team and I are consistently in the group answering questions, providing live trainings,and refining the program • Courses include: • How to Talk About Toxins with Lara Adler • Detox 101: Learning Detox Basics • Supplements 101 • Legal Tips for Detox Done with Lisa Fraley • Filling Your Detox Using Workshops with Lori Kearney

38. A Community Like No Other • The Detox Done Community is one of the most supportive I’ve ever seen • Current clients are supporting each other the following ways: • Practicing the pre-detox training calls in small groups • Joining detox groups to boost engagement • Creating marketing materials – and allowing the group to use what’s been created • Making the Detox Done recipes and granting full rights to all photos that are shared to the group (this is in addition to all the professional photos you’ll get from me!) • You don’t have to go it alone: www.detoxdone.com/jamie

39. Detox Done: Run a Fall Detox! • This program is currently closed to the public – the only way to sign up and run your first detox this fall is by using this link: www.detoxdone.com/jamie • Yes, you can totally run your first detox this fall! I’ll help you! • This program is $697, or there’s a 3-payment option of $233/month for 3 months. If you follow the pricing structure I recommend of $77 early bird, $97 full price, you can easily pay for the program when you run your first detox • Early bird savings of $200 expires Thursday, October 4th. Go here to sign up here: www.detoxdone.com/jamie

40. Super Special Bonuses from Jamie! Fall 1-Day Reset Program Sugar Cravings Handout Breakfast In a Pinch List Builder

41. My group lost nearly 100 pounds! My group just finished their 5 days. I had 25 participants. They lost nearly 100 pounds and had many other successes! Thank you so much for putting this together and making it available to health coaches. Excellent work! Maria Olagues Holistic Health Coach

42. I finally started growing my community I love the Detox Done program! It has allowed me to jump start my coaching business and finally start growing my community of potential clients and customers. One of my favorite parts of the program is the food list. I'm a very picky eater yet with the food listI was able to do the detox just by choosing the foods I liked from the list. It was so easy! My detox clients loved that feature too. It took a lot of the pressure off! Chris Kramer Holistic Health Coach

43. You’ve taken so much of the fear out This is my first try at making money coaching, and you've taken so much of the fear out of it for me with your done-for-you materials. It's well worth the money I paid just for the confidence to know that the detox works! Laurie Seely Holistic Health Coach

44. Not sure about Detox Done? You get out of things what you put into them. With Detox Done, you’ll get the support you need from me, our specialists, and the other health coaches in the group If you’re ready for things to be different in your business, if you’re ready to see more clients, and if you’re ready to have MORE FUN working as a health coach, Detox Done is a great fit Still not sure? Message me! You can reach me at julia@healthcoachuprising.com or via FB messenger Early bird savings of $200 expires Thursday, October 4th. Go here to sign up here: www.detoxdone.com/jamie

45. Sign up by October 4thand save $200 www.detoxdone.com/jamie