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John Potter VP Interactive Revenue Development jpotter@rab

For technical assistance call RAB Member Response at 1-800-232-3131 For audio, dial into the conference center: 1-800-244-2500 toll-free anywhere in the USA (1-212-786-7191 outside the USA, tolls apply) PIN code: 550122# Toggle between FULL SCREEN and window by touching F5

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John Potter VP Interactive Revenue Development jpotter@rab

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  1. For technical assistance call RAB Member Response at 1-800-232-3131 For audio, dial into the conference center: 1-800-244-2500toll-free anywhere in the USA (1-212-786-7191 outside the USA, tolls apply) PIN code: 550122# Toggle between FULL SCREEN and window by touching F5 MUTE and UNMUTE your phone line by touching *1 Audio may be recorded… for “training purposes.” Orientation Webinar Dave Casper SVP Internet Services dcasper@rab.com John Potter VP Interactive Revenue Development jpotter@rab.com

  2. What We’ll Cover Today • Review of quiz questions • Homework: going CPM in your market? • What are some Interactive specific CNA questions to ask advertisers? • Details of Final Exam • Q&A The State of Interactive

  3. Quizzes Review • The State of Interactive as an ad medium • Geek Speak • Systems needed for a successful Radio station's Interactive effort • What advertisers want • Pricing (Internet pricing in general) • How to deal with auto dealers' Interactive needs • How to help retailers get into Interactive • The Benefits of Interactive advertising

  4. Pricing Suggestions • Find the competitive CPM in your market • You will learn more in the online classes • Be prepared to share the competitive CPM in your market on the next webinar, or earlier on the RABlog

  5. CNA Questions What questions can you ask? Unmute: *1 Touch *1 again to mute your line

  6. CNA Questions “Are you advertising on the Internet?” “Who makes your Interactive adverting decisions?”

  7. Final Exam • Multiple Choice • 70 Questions • Go to the Online Classes and click on the Final Exam • You have 2 weeks, through July 9, 2008 to complete the exam

  8. Digital Media Sales Blog http://www.rabinsite.org/rabBlog/index.cfm/DMS Dave Casper SVP Internet Services dcasper@rab.com John Potter VP Interactive Revenue Development Director RAB Training Academy jpotter@rab.com

  9. Questions? Unmute: *1 Dave Casper SVP Internet Services dcasper@rab.com John Potter VP Interactive Revenue Development Director RAB Training Academy jpotter@rab.com Touch *1 again to mute your line

  10. Certified Digital Marketing Consultant Dave Casper SVP Internet Services dcasper@rab.com John Potter VP Interactive Revenue Development jpotter@rab.com

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