Titleist Golf Balls. Presentation By: Steven Copp Nathan Hands. Why Golf Balls. In 2004, sports equipment sales topped $14 billion. Golf equipment had the largest portion of these sales, equaling $2.42 billion. (Dr. Noble’s notes) Golf ball sales topped $504 million in 2004 (USA Today).
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Charts: Chris O'Riley, Golf Digest
used in 1908.
was added later.
and greater control
Tour Performance - Balls generally have more technology and cost more. Balls that have multilayer technology designed to optimize performance off the tee and around the green for low handicap players.
• What THE JUDGES say: "Depending on your skill level, these low-spinning balls might offer more scoring potential than their big brother for much less cash. This is plenty of ball for people who work for a living. What do you give up by playing this ball? Nothing, other than the ability to spin that half-wedge from 40 yards."