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Where are we now?

Where are we now?. Since set-up of recruitment unit (2011) Visible employer branding (EVP) Automated multi-posting of adverts Asynchronous video-screening Social & Professional media presence Multimedia integrated into vacancies New Careers site (Drupal). Recruitment 3.0 Strategy.

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Where are we now?

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  1. Where are we now? Since set-up of recruitment unit (2011) • Visible employer branding (EVP) • Automated multi-posting of adverts • Asynchronous video-screening • Social & Professional media presence • Multimedia integrated into vacancies • New Careers site (Drupal)

  2. Recruitment 3.0 Strategy • Develop Referral mechanism • Implement more pro-active sourcing • Investigate Mobile presence • Responsive web-design • Test the waters “going mobile” • SEO • ATS “31% of Google searches that contain the word “jobs” come from mobile devices”

  3. 2013: The future is mobile! “38% of UK tablet owners spend more of their time on their device than watching TV.”

  4. Website (mobile version) • Drupal enables responsive design • Observe & implement best practices • Measure

  5. Apps: Should we go Mobile?

  6. Candidate Survey (2011) 39% 61% Yes, we should go mobile!

  7. App – current: Let’s keep it simple! Version 1.0 >> regroup existing media • “One stop social media shop” • Access to open jobs/prog. • Share/like/send to (options) • CERN People/culture/values • Recruitment Videos/photos • Brand • Future Development • Drupal (CMS) • Android, iOS, Windows, Blackberry “Four out of five Facebook users are from a mobile device” • No “apply” feature via the app (V1.0)

  8. App - current > 10k £ 4k CHF

  9. App – current: prototype

  10. App – Possible Future • Rethink apply process

  11. Thoughts • Mobile is an “additional channel” where presence is essential • Will force us to rethink processes • Avoid mapping existing processes to this technology

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