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De Betekeniseconomie. Kees Klomp. “. “We are now seeing the rise of a fourth economy in our history. The nature of this new era is about an increased need for purpose. We live in an era where purpose is becoming the driver of innovation and growth“ – Aaron Hurst.
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De Betekeniseconomie Kees Klomp
“We are now seeing the rise of a fourth economy in our history. The nature of this new era is about an increased need for purpose. We live in an era where purpose is becoming the driver of innovation and growth“ – Aaron Hurst
Hurst over The PurposeEconomy: • The PurposeEconomyis thequestforpeopleto have more purpose in theirlivesThisdemand means consumers putting lessemphasis on cost, convenience, andfunctionandincreasingly make decisionsbased on theirneedtoincreasemeaning in theirlives, andbuyingproductsand services thatfulfillthatneed. • Whatindividuals are seeking is more meaning in theirlives. This sense of meaning, or purpose, is drivenbythreespecificandconnectedneeds. Meaningcomesfrom making an impact throughourwork, facingchallengesandgrowing as individuals, andhaving strong relationshipswiththosearoundus. The latter is thegreatest source of meaning in ourlives. • This is theheart of the new PurposeEconomy. It isn’taboutsomepoeticpurpose statement or set of valuespasted on a wall. It is aboutoptimizingtheamount of meaningandfulfillmentyour employees andcustomers feel everyday.
