Travel Channel • Updated when new shows were coming out or about to come on their channel during the day • Gave links to their website about good travel ideas • Conversed with their followers a lot - It was not just one-way communication • They didn’t follow as many people as they had followers, but it was still personal because they kept up with their fans
Zappos (CEO) • It didn’t show the CEO tweeting to other customers like it said in the article, but he had over a million followers and he followed nearly 400,000. • In an article on Mashable he said he used his twitter to Inspire, Connect, Entertain, or Educate-which are all related to happiness. • In his background he provided contact information on how to get the fastest response. • His Twitter was very positive, although it did not show the interaction that the article said he gave to customers.