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National Vision

National Vision. The Boy Scouts of America will prepare every eligible youth in America to become a responsible, participating citizen and leader who is guided by the Scout Oath and Law. Key Marketing Strategies 2006 – 2010 National Strategic Plan:

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National Vision

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  1. National Vision The Boy Scouts of America will prepare every eligible youth in America to become a responsible, participating citizen and leader who is guided by the Scout Oath and Law.

  2. Key Marketing Strategies • 2006 – 2010 National Strategic Plan: • Build the image of Scouting/the BSA brand in a manner that creates excitement among BSA volunteers, professionals, and parents. • Surround moms of Cub Scout age youth with information about Scouting that educates them on Scouting’s unique benefits to youth and families. • Leverage positive outcomes associated with Scouting events and service projects in media outlets. • Leverage national research including both market (Scouting age youth and programs outcomes research). • Develop unique collaborations among for profit and not-for profit organizations that create new alliances for serving more youth and families. • Continue to support Hispanic and urban youth marketing efforts.

  3. National BSA Marketing Plan Marketing is everything we do!

  4. 2010: When Tradition Meets Tomorrow Every Eligible Youth Targeted Leadership Fiscally Sound Councils Increase Volunteers Engage Strategic Alliances 100 Years of Scouting

  5. Targeted Leadership Every Eligible Youth Fiscally Sound Councils Increase Volunteers Engage Strategic Alliances Parent Reach GM Brand Study AMA Popcorn GTFA Wal-Mart/FLW Alumni NASCAR Clear Channel

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