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SALES PACKAGE. In partnership with WRCX ION TV-40.

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SALES PACKAGE

In partnership with

WRCX ION TV-40

WRCX ION TV-40 operates a full service broadcast station with pre/post-production and audio/visual services as Dayton’s Premier station serving the Urban and Hispanic Community in the Dayton Miami Valley and surrounding areas. WRCX-TV’s primary mission is to broadcast quality programming that promote and highlight local events, and products to the African and Hispanic American communities, while bringing profits to our clients.

One of our objectives is to increase awareness of the Purpose, Value and Principles of your company.

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.
  • Dayton Ohio is comprised of 48% African American.
  • WRCX-TV 40 reaches a 100% of this market*
  • Dayton research estimated 1.7 Billion dollars were spent in the
  • Dayton Metropolitan Area by African Americans and $1.8 Billion spent by Hispanics
  • WRCX-TV 40 is also the only station in the Dayton Miami Valley area that
  • provides local service and quality programming to the both communities. These minority audiences are growing rapidly across the Dayton Miami Valley with the estimated buying power of $3.5 Billion
  • WRCX-TV 40 reaches over 400,000 households covering the Miami Valley,
  • through our exclusive niche programming.
  • Your company can effectively reach the Minority audience, promoting its products,
  • services and contributions to the urban community.
  • *Research conducted by the Cable Advertising Bureau Multicultural
  • Resource Center
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Reach key demographics through

WRCX ION TV-40,

reaches over 400,000 households

Zones Carried

North Dayton, South Dayton

Vandalia, Huber- Heights, Sidney, Centerville, Tipp City,

Troy, Piqua, Urbana, Xenia, Yellow Springs, Bellbrook, Carlisle, Bellbrook, Covington, Eaton, Englewood, Germantown, Greenville, Harrison Township, Jefferson Township, Kettering, Oakwood, West Carrolton, Trotwood, Miamisburg, Riverside, Clayton, Drexel

Estimated cable reach

255,000 Households

Estimated broadcast reach

415,00 Households

Counties Covered

Montgomery, Darke County, Miami County, Shelby County, Greene County,

Preble County, Champaign County, Clark County

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WRCX-TV 40 has a dominant presence when it comes to community participation with over 5 media sponsored events annually. Since WRCX-TV’s involvement in these different events attendance has tripled. Not only by providing media coverage, but actually providing entertainment, staging, or something that enhances the event.

Active Presence

in the Community

  • Jefferson Township Days Festival– Judge Fisher Park
  • Hispanic Festival – Downtown Dayton Riverscape
  • Dayton Air Show/Parade – Vandalia Ohio
  • Black Cultural Festival, Dayton, Ohio
  • Hummer Happenings, Piqua, Ohio
  • Monster Truck Challenge Eldora Speedway Rossburg, Ohio
  • 4th of July Parade, Dayton, Ohio
  • Kettering Holiday at Home Parade Kettering, Ohio

4th of July Parade, with our very own 40-Gordy

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on

Channel 22

Throughout the years WRCX-TV has been a dominant force when it comes to producing local programming.

Community Based, locally Produced Programming

  • Dayton Urban League Anniversary Special - 2001
  • Commemorative Special -2001
  • Eye on the Jams Entertainment Show Series with WROU 92.1 FM -2002
  • Omega Baptist Church Easter Sunday Special-Annually - 2001- 2006
  • NAACP – Banquet Special-2002
  • Member of the Cleveland Cavaliers Television Network 2003-2007
  • Central State University Basketball/Football -2004 -2005
  • Dayton Jets Basketball – 2004
  • WRCX-TV 40 Christmas Bash Concert Special 2003 - 2006
  • Miami Valley High School Football and Basketball -2005 -2008
  • Tavis Smiley’s Covenant with Black America Local Town Hall Meeting Series - 2006
  • Bob Ross Annual Baseball Classic – Dayton Dragons Stadium - 2005 & 2008
  • Community Spotlights Vignettes -2000 – 2008
  • Dayton Air Show Parade 2008
  • WRCX-TV 40 Weather Watch Daily Weather Forecast 2008
  • Acquire ION Network 2008
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&

Channel 22

Cross Marketing Strategies

WRCX-TV is promoted on multiple media platforms monthly, and its carriage on the Time Warner Cable system is heavily promoted as well to better guide viewers to some of the exclusive programming that can only be seen on WRCX-TV 40

  • (service that WRCX provides):
  • Billboard Advertisement
  • Radio Advertisement
  • Newspaper and Magazines
  • Business Directories
  • Online Website
  • Television Broadcast
  • Banners
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on

Channel 22

Why Should you advertise on WRCX ION TV-40 and

Time Warner Cable Channel 22

  • WRCX-TV 40 is now Dayton’s ION affiliate providing more diverse programming, giving general audience viewers from all area’s more programming choices to watch.
  • WRCX-TV 40 is the area’s only Broadcast Station that provides weekly coverage on Miami Valley High School Sports, with a full game of the week in Basketball, Football and Baseball.
  • Currently producing and airing weekly local News Vignettes about local events and issues that are relative to the community.
  • WRCX-TV provides daily & extended weather forecast to the community on WRCX-TV 40 Weather Watch 7 days a week.
  • Unlike many low Power TV Stations WRCX-TV 40 will be making the digital transition providing more programming choices to the Dayton Miami Valley.
sponsorship package
Sponsorship Package
  • (Included in package)

(Chose of two (2) events)

1,624 ROS spots on WRCX TV

128 Bonus spots (ROS)

30-second commercials to air during Miami Valley High School Sports telecast aired on WRCX TV-40 ThursdayNight Tip-Off/Kick-Off

WRCX TV-40 message board announcement at Local basketball/football games

Company logo on our website; www.wrcxtv40.com

Company logo banner on our WRCX TV Sports Production Truck, Presence at our High School Sports Events

Presence at Jefferson TownshipDays, over 30,000 attendees

Presence at Juneteeth CitywideCelebration, over 14,000 attendees

Presence at Hispanic HeritageFestival, over 15,000 attendees

Presence at Dayton International Air Show, over 200,000 attendees

Presence at Movie Promotions at local Theaters

Presence at Local Parade Tie-Ins

Presence at Dayton African American Cultural Festival.

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Line up with the Miami Valley High School

Sports Sponsorship

Reach your target audience with great frequency airing throughout the season. The season will air from August 2009 to March 2010

Package Included Features:

  • Commercial spots in Miami Valley High School Sports games hosted by WRCX Sports
  • TV aired on WRCX ION TV Channel 40 and Time Warner Cable Channel 22
  • Commercial Spots (ROS) during football and basketball season on WRCX Sports TV
  • On-Air promotional spots throughout the season
  • :30 second announcements to air during each of the High School Sports Season
  • :30 second shared Promotional pre-post game announcements
  • Shared sponsorship company logo on WRCX Sports TV announcer table display banner
  • Company logo on WRCX Sports TV Production Truck on site at H.S. Sports venues
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2011-2012 WRCX ION TV-40

Grand Total

Total Value: $55,720

Total Net Investment: $35,990

Net Monthly Billing: $2,999.16

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2011-2012 Annual Sponsorship Package

_______________________________________________________________

Client Name:

Agrees to fulfill WRCX TV-40 2009-10 Sponsorship annual package as presented. This signature

indicates approval and acceptance; the package is firm and

is non-cancelable.

________________________________________________________________

Authorized Signature Date

_______________________________________________________________________

WRCX TV-40 Agent Representative Name (Title) Date

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