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Survey of Visitors

Survey of Visitors. 2011. This report is based on a survey of people who visited the Göteborg Book Fair 2011. A total of 608 visitors, selected at random, were asked for their views. 31 October 2011. Trade visitors by sector. Trade visitors by occupation. Education 37% Preschool 3%

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Survey of Visitors

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  1. Survey of Visitors 2011 This report is based on a survey of people who visited the Göteborg Book Fair 2011. A total of 608 visitors, selected at random, were asked for their views. 31 October 2011

  2. Trade visitors by sector Trade visitors by occupation Education 37% Preschool 3% Compulsory school 14% Upper secondary school 10% University 4% Other 6% Libraries 21% Public libraries 17% Other libraries 4% Publishing 6% Book selling 5% Author 5% Media/photography 4,5% Church/denomination 4% Student 2% Museum 2% Other cultural sphere 1,5% Politicians 1,5% Translator 1,5% Printing industry 1% Other 8% 100% Teacher 28% Librarian 16% Other library staff 5,5% Author 4,5% Headmaster 4,5% Other school staff 3,5% Bookseller 3% Bookseller's assistant 2,5% Journalist 2,5% Politicians 2.5% Data / information 2% Publisher 2% Graphic designer 1,5% Translator 1,5% Museum 1% Photographer 0,5% Other 19% 100% Would the visitors recommend others to visit the fair? Visitor breakdown Average time spent at the Göteborg Book Fair. Trade visitors: 7 hours and 40 minutes. General public: 5 hours and 40 minutes.

  3. Trade visitors came from: 4% 11% 4% A further 3% came from other countries. 47% 19% 12%

  4. The general public came from: Åmål Mariestad 5% 3% 3% Lidköping / Skara Uddevalla Skövde 4% Trollhättan / Vänersborg Falköping Göteborg / Alingsås 11% Borås 29% 6% Göteborgs kommun Falkenberg / Varberg 4% 3% Halmstad 9% 4% 65% 10% 8%

  5. Areas of interest Fiction 75% Non-fiction 66% Children's books 51% Textbooks/Teaching aids 34% Newspapers/magazines 29% Conferences 20% Art/Photo 13% Audio books 13% Library equipment 11% Antiquarian 11% Graphic products, printing 10% Other 8% Fiction 76% Non-fiction 49% Children's books 29% Newspapers/magazines 25% Conferences 15% Art/Photo 15% Textbooks/Teaching aids 11% Audio books 10% Antiquarian 10% Graphic products, printing 5% Library equipment 2% Other 12% Visitors by gender

  6. Was it an obvious decision to visit this year's fair? Are the visitors interested in visiting the fair next year?

  7. Visitors opinion of the quality of the exhibitors at Göteborg Book Fair? Visitors overall impression of this years Göteborg Book Fair?

  8. This survey was carried out by Tel +46 31 711 08 60 www.detector.se FAIR STATISTICS Visits 99 827 Net exhibition area 14 108 m2 Exhibitors 927 Countries represented Exhibitors 22Seminar program 38 Number of speakers 2 133 Number of program items 3 069 Media representatives 1 410 The next Göteborg Book Fair will be held 27 - 30 September 2012. For further information about the Göteborg Book Fair please contact: Birgitta Jacobsson Ekblom bje@goteborg-bookfair.com www.goteborg-bookfair.com Tel +46 31 708 84 05 Fax +46 31 20 91 03

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