slide1 n.
Download
Skip this Video
Loading SlideShow in 5 Seconds..
The Barcelona Principles and Internal Communications David V. Iannelli and Scott McKenzie PowerPoint Presentation
Download Presentation
The Barcelona Principles and Internal Communications David V. Iannelli and Scott McKenzie

Loading in 2 Seconds...

play fullscreen
1 / 9

The Barcelona Principles and Internal Communications David V. Iannelli and Scott McKenzie - PowerPoint PPT Presentation


  • 70 Views
  • Uploaded on

The Barcelona Principles and Internal Communications David V. Iannelli and Scott McKenzie. The Barcelona Principles. Importance of g oal s etting and measurement Measuring the effect on o utcomes is preferred to measuring media results

loader
I am the owner, or an agent authorized to act on behalf of the owner, of the copyrighted work described.
capcha
Download Presentation

PowerPoint Slideshow about 'The Barcelona Principles and Internal Communications David V. Iannelli and Scott McKenzie' - kiona-spence


An Image/Link below is provided (as is) to download presentation

Download Policy: Content on the Website is provided to you AS IS for your information and personal use and may not be sold / licensed / shared on other websites without getting consent from its author.While downloading, if for some reason you are not able to download a presentation, the publisher may have deleted the file from their server.


- - - - - - - - - - - - - - - - - - - - - - - - - - E N D - - - - - - - - - - - - - - - - - - - - - - - - - -
Presentation Transcript
slide1

The Barcelona Principles and Internal Communications

David V. Iannelli and Scott McKenzie

the barcelona principles
The Barcelona Principles
  • Importance of goal setting and measurement
  • Measuring the effect on outcomes is preferred to measuring media results
  • The effect on business results can and should be measured where possible
  • Media measurement requires quantity and quality
  • Advertising value equivalents (AVEs) are not the value of public relations
  • Social media can and should be measured
  • Transparency and replicability are paramount to sound measurement

2

barcelona principles appropriate
Barcelona Principles Appropriate?

Internal

Communications

Public Relations

You deserve your own approach and set of tools!!

3

internal communications tier 1
Internal Communications: Tier 1
  • Direct Feedback on Internal Communications
    • Information flow
    • Impact of information flow
    • Frequency
    • Value of Content
    • Preferred frequency, content

5

internal communications tier 2
Internal Communications: Tier 2
  • Deriving Value of Internal Communications
    • Employee satisfaction
    • Willingness to recommend
    • Rating of internal communications function

6

internal communications tier 3
Internal Communications: Tier 3
  • Business Outcomes
    • Productivity
    • Turnover
    • Customer Satisfaction
    • Profitability

7

internal communications leveraging data
Internal Communications: Leveraging Data
  • Analytics
    • Website traffic
    • Video completions
    • Intranet search activity

8

research program guidelines
Research Program Guidelines
  • Be inclusive
    • Communicate the monitoring program
    • Benchmark opinions across the enterprise
  • Be systematic
    • Develop a stable instrument, but build in options for flexibility
    • Conduct the research on a regular schedule
  • Be transparent
    • Communicate findings
    • Act on findings
  • Be professional
    • Invest in the process
    • Hire professional researchers

9