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Project of B usiness, E ntrepreneurship and M anagement on developing an innovative business idea Presented by students of B.Com (H) I year section 3 Hans Raj College Faculty- Mrs. Meghna Malhotra. Business Model : “ Paste-in-Brush !!”. Paste-In-Brush!!: Feed System. BACKGROUND.
Project of Business, Entrepreneurship and Managementon developing an innovative business idea
Presented by students of B.Com(H) I year section 3
Hans Raj College
Faculty- Mrs. MeghnaMalhotra
It can often be desirable to have a toothbrush provided with a quantity of toothpaste which is stored in the handle and which is dispensable onto the bristles of the toothbrush from dispensing orifices provided through the brush head and adjacent to the brush bristles as needed.
The previously mentioned way of brushing one's teeth, which is common to every human being in modern society, has a few shortcomings, they are as follows:
Low Hygiene: At the end of use, the toothbrush is placed alongside the other members' toothbrushes, with no possibility of preventing contact between them. Some will regard this fact as a major hygienic shortcoming.
Difficult For Some :Squeezing the tube and spreading the paste on the toothbrush, though seemingly a rather simple task for ordinary people, is regarded as a difficult and complicated one for the elderly, children and those who suffer from fine-motor disabilities.The current invention provides an appropriate solution for the shortcomings mentioned above.
Wastage: The shared toothpaste among all users makes it impersonal. Therefore, due to hygienic considerations, many people squeeze a bit of toothpaste before spreading it on the toothbrush.
A toothbrush includes a short arm having bristles on one end and the opposite end connected to a receptacle containing toothpaste. The bottom end of the arm includes a connector leading from a departure hole at the upper base of the receptacle to the brush. We have given two spring like push buttons one at the base below receptacle and one at the body of receptacle near the connector. On pressing the button at the base , Toothpaste leaves the receptacle through the departure hole into a channel along the arm and paste flows through the channel and through two short flexible pipes and up into the bristles. The use of second button is when little toothpaste is left in receptacle , second button is pressed to increase the pressure. The brush may also include a transparent cover thereon. The receptacle is shaped as an easy, comfortable handle for use. When the receptacle is out of paste, it may be filled with a new one.
Comfortable Handle : Being thicker than an ordinary toothbrush, the receptacle will serve as a very comfortable handle, which will fit, almost perfectly, to the size of the palm.
These groups include therapeutic, cosmetic, and uninvolved brushers. Therapeutic brushers are concerned with oral care problems. They brush to prevent disease or other oral health risks. Cosmetic brushers are concerned with bad breath and their appearance. We provide with all these things in the same product. Soft bristles and flavoured toothpaste of customer’s choice.
On sale of every 10 Units they will earn 3 reward points, which they can spend to buy products from HRC Ltd
As they sell lesser no. of articles as compared to wholesalers therefore they will earn 5 points on sale of 10
The cost of the product has been decided in a way that it is economical to everyone i.e elite class and the middle class people.
Our R&D team has been working on this and bifurcated the cost as follows:-
1.Plastic = Rs 5
2.Spring = Rs 3
3.Bristles = Rs 5
4.Silicon Pipes = Rs 8
5.Rubber Balloon = Rs 6
6.Button = Rs 2
7.Labour Charges = Rs 5
8. Toothpaste = Rs 4
9.Electricity = Rs 7
So we came on a conclusion to keep 10% profit on selling price. So the total cost of the product was decided to be Rs 50….
The Major Source for this venture will be from the profits derived out of our already established business kept as reserves.
THANKING YOU :-