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B.E.L.L.S PowerPoint Presentation

B.E.L.L.S

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B.E.L.L.S

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  1. B.E.L.L.S Marketing & Advertisement By: Sara Spurlin

  2. Market Segments • Demographics • Race • Gender • Age • Target Incomes • Psychographics • Family Status • Geographics • 50 miles Radius

  3. Avenues of Marketing • Billboards • Radio Adds • Inserts/Flyers (Gazette etc.) • Stealth Marketing • Doctors Offices • Fitness Clubs (kids areas) • Day Cares (select)

  4. B.E.L.L.S Marketing Mix • Product • Accessories • Decorative Pillows • Picture Frames • Rugs • Lamps • Comforters • Beds: Twins, Full, Day Beds • Desks • Dressers • Storage Units

  5. B.E.L.L.S Marketing Mix • Price • Penetration Technique • Mathis Brothers Charges $157.95 for this item • B.E.L.L.S charges $127.95 • Discounting Techniques • B.E.L.L.S will mark the items much higher, but post a discounted sticker to make the customer feel as though they are getting a bargain. • B.E.L.L.S would mark this item at $185.70 but the discounted sticker would state $127.95

  6. B.E.L.L.S Marketing Mix • Place (distribution)

  7. B.E.L.L.S Marketing Mix • Promotion • Post-Sales Communication • Personal Selling • Sales Promotion • Ex: If a customer purchases a bed we will discount their sheets and or comforter.

  8. B.E.L.L.S Marketing & Advertisement By: Sara Spurlin