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B.E.L.L.S. Marketing & Advertisement By: Sara Spurlin. Market Segments. Demographics Race Gender Age Target Incomes Psychographics Family Status Geographics 50 miles Radius. Avenues of Marketing. Billboards Radio Adds Inserts/Flyers (Gazette etc.) Stealth Marketing

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b e l l s

B.E.L.L.S

Marketing & Advertisement

By: Sara Spurlin

market segments
Market Segments
  • Demographics
      • Race
      • Gender
      • Age
      • Target Incomes
  • Psychographics
      • Family Status
  • Geographics
      • 50 miles Radius
avenues of marketing
Avenues of Marketing
  • Billboards
  • Radio Adds
  • Inserts/Flyers (Gazette etc.)
  • Stealth Marketing
      • Doctors Offices
      • Fitness Clubs (kids areas)
      • Day Cares (select)
b e l l s marketing mix
B.E.L.L.S Marketing Mix
  • Product
      • Accessories
      • Decorative Pillows
      • Picture Frames
      • Rugs
      • Lamps
      • Comforters
      • Beds: Twins, Full, Day Beds
      • Desks
      • Dressers
      • Storage Units
b e l l s marketing mix1
B.E.L.L.S Marketing Mix
  • Price
      • Penetration Technique
          • Mathis Brothers Charges

$157.95 for this item

          • B.E.L.L.S charges $127.95
      • Discounting Techniques
          • B.E.L.L.S will mark the items much higher, but post a discounted sticker to make the customer feel as though they are getting a bargain.
          • B.E.L.L.S would mark this item at $185.70 but the discounted sticker would state $127.95
b e l l s marketing mix2
B.E.L.L.S Marketing Mix
  • Place (distribution)
b e l l s marketing mix3
B.E.L.L.S Marketing Mix
  • Promotion
      • Post-Sales Communication
      • Personal Selling
      • Sales Promotion
          • Ex: If a customer purchases a bed we will discount their sheets and or comforter.
b e l l s1

B.E.L.L.S

Marketing & Advertisement

By: Sara Spurlin