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Promote Your Kindle Book With Book Giveaways

http://AmyHarrop.com Learn how to run a book giveaway and promote your published Kindle or book.

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Promote Your Kindle Book With Book Giveaways

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  1. Successful Book Giveaways The importance of excellent self promotion.

  2. Self promotion • Every self-published author will at some point learn the importance of excellent self-promotion in the success of his or her book.

  3. Dreams of success • We all dream of the runaway success of self-published writers such as Amanda Hocking, but without the right promotion we know our books could languish at the unattractive end of the Amazon rankings.

  4. The best techniques • The problem is that there are no real tried and true techniques to ensure a runaway success. Your book might be better than anything else in your genre, but even a full time promotion schedule may fail to get it the attention it truly deserves.

  5. Tips for success • A well-orchestrated book giveaway could be just the thing you need to bring your work to a wider audience, and here we’re going to look at three quick tips to help you spring your book to success. • Share • Advertise • Target

  6. Share • Any author who has run a book giveaway will know that it’s vital to get the word out well in advance. If you run your own blog, post several times in the days and weeks running up to the promotion. If you’re on Facebook, create a fan page and ask your friends to like it.

  7. Advertise • Paid advertising can play a large role in promoting a book giveaway. Popular review sites such as Pixel of Ink and Kindle Nation Daily can increase downloads during a giveaway by thousands of copies per day. In fact, the most popular free books on Amazon are usually those that have been promoted by one or both of these sites.

  8. Target • While this may seem obvious, the trick to a successful giveaway is to get your book in the hands of people who are predisposed to enjoy it. • If you’ve written an excellent romance novel you could give away a million copies, but if the recipients are all single-minded fans of science fiction you’re unlikely to see many post-giveaway sales or positive reviews.

  9. Finding good targets • Sites such as Goodreads offer the chance to connect with fans of every genre at the click of a mouse. Before running your giveaway you should build a presence on the site, joining groups devoted to your appropriate genre and, where permitted, promoting your book to your target audience. One targeted reader will be worth dozens of untargeted readers.

  10. The importance of promotion • As an author you’ll no doubt already understand the importance of promotion in making your book a success. • While traditionally published authors usually have the luxury of an agent and publishing house to handle the heavy lifting of a marketing campaign, self published authors must take the lead in running their own campaign, getting the word out to potential fans and influential reviewers.

  11. Goodreads • Fortunately, in this connected age we no longer need face the horrors of an extended book tour to find our audience. • Sites such as http://Goodreads.com bring our readers to us, and by leveraging the power of the Internet we can find an audience without leaving the comfort of our homes.

  12. Goodreads giveaway • Perhaps one of the most powerful promotional tools available to the exposure-hungry author today is the Goodreads giveaway. The site, a social network that operates much like a book club with millions of members. • IT offers authors the chance to get their book in front of countless potential readers, and by offering a giveaway you can not only generate interest in your latest book but also generate immediate sales and reviews.

  13. Help to promote your work • So, how can a Goodreads giveaway help you promote your work? Why is it such a powerful promotional tool, and how can you make the most of it? • Here are two ways it helps promote your work. • Awareness • Reviews

  14. Awareness • Plain and simple, a Goodreads giveaway will get your name out there to your target audience. Whether you offer a single free copy or 100 in your giveaway, an average of 60 entrants (according to Goodreads statistics) will add your book to their ‘to-read’ list. This is, of course, no guarantee that they will actually read it, but all publicity is good publicity.

  15. Reviews • On average, 45% of giveaway winners will go on to review your book. While this may not sound like a great return, the truth is very different. • One in five Goodreads members runs their own book blog, so not only will each review be seen by each of the reviewer’s Goodreads friends, there’s also a very good chance it will be published on a popular blog, spreading the word even further.

  16. Tips for Goodreads • Goodreads members who have run successful giveaways recommend that authors offer as many free copies as they can afford. • They advise that the contest should run for a good length of time (several weeks to a month), and that during that time the author throws him or herself into promotion to spread the word about the giveaway.

  17. Exposer to potential readers • There are a few things you should already have in place. It is important that you have a blog or web presence in which you can offer your temporarily free e-book to your readers, or even your friends. • There are a few simple steps you can take to make sure that your e-book gets exposed to as many potential readers as possible.

  18. Social networking • Pay Close Attention To Social Networking: You can use social networking sites to your advantage without much effort. Simply put on your Twitter and Facebook account that something you wrote will be going for free in the Amazon store a few days before hand.

  19. Using Twitter • On the day that it happens, make sure you mention it, and let people know that they can only get it for free for a limited time. • For twitter use hashtags like #bookgiveawayor something similar.

  20. Doing a series of books • This is good especially if you are doing a series of books instead of just the one and have several on Amazon at the same time, but only one of them is free, because if your book is good, it will spark up interest in the rest of your work.

  21. Facebook groups Here is a Facebook group you can join that is for book giveaways: • https://www.facebook.com/groups/BookGiveaways/ Submit your book to general book giveaway sites. These sites offer a variety of giveaways, not just books: • http://bloggiveaways.blogspot.com/ • http://winningmommys.blogspot.com/2009/01/sites-to-list-your-giveaway.html • http://www.squidoo.com/giveawaylinkie

  22. Link-Aggregator Sites • Use Link-Aggregator Sites: These sites can be a bit scary and intimidating, because they tend to be so very big. You might feel like your link might be lost within a sea of other links. • Most link-aggregators have subsections, thankfully, and you can just find the subsection that suits you the most to promote your book.

  23. Reddit • Reddit, for instance, has an r/selfpublish and r/write, dedicated exactly for this purpose. You might not become a front-page sensation but a few extra hits could make the difference between connecting with a reader and not being able to.

  24. Thank You!And Good luck! Amy Harrop Avid writer Amy Harrop’s Blog

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