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Ron Cariker President - 7 Media Group RonCariker@7MediaGroup.com text 7MG to 55678. What is Mobile?. Taking Your Dealership Mobile Ron Cariker 7 Media Group. What is Mobile?. Taking Your Dealership Mobile Ron Cariker 7 Media Group. What is Mobile?. Taking Your Dealership Mobile

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ron cariker president 7 media group roncariker@7mediagroup com text 7mg to 55678
Ron CarikerPresident - 7 Media GroupRonCariker@7MediaGroup.comtext 7MG to 55678
what is mobile
What is Mobile?

Taking Your Dealership Mobile

Ron Cariker

7 Media Group

what is mobile1
What is Mobile?

Taking Your Dealership Mobile

Ron Cariker

7 Media Group

what is mobile2
What is Mobile?

Taking Your Dealership Mobile

Ron Cariker

7 Media Group

slide6

What is Mobile?

Taking Your Dealership Mobile

Ron Cariker

7 Media Group

mobile by the numbers
Mobile By The Numbers

96% of the U.S. Population (303 Million) owns a wireless device. (CTIA)

Average U.S. mobile user spends 2.7 hours socializing per day on a mobile device.

36% respond to ads within text alerts, while only 11 percent responded to display ads on mobile Web sites.

The US sends 187.7 billion text messages every month. (CTIA)

Taking Your Dealership Mobile

Ron Cariker

7 Media Group

smartphones
SmartPhones

63.2 million Americans own a smartphone. (comScore)

50% of consumers ages 25-34 have smartphones. (comScore)

35% of smartphone users access the mobile Internet from their device. (comScore)

There were 10.9 billion worldwide app downloads in 2010. (International Data Corp)

Taking Your Dealership Mobile

Ron Cariker

7 Media Group

smartphones1
SmartPhones

Taking Your Dealership Mobile

Ron Cariker

7 Media Group

smartphones2
SmartPhones

63.2 million Americans own a smartphone. (comScore)

50% of consumers ages 25-34 have smartphones. (comScore)

35% of smartphone users access the mobile Internet from their device. (comScore)

There were 10.9 billion worldwide app downloads in 2010. (International Data Corp)

Smart Phones must make

us S-M-A-R-T-E-R right?

Taking Your Dealership Mobile

Ron Cariker

7 Media Group

smartphones3
SmartPhones

63.2 million Americans own a smartphone. (comScore)

50% of consumers ages 25-34 have smartphones. (comScore)

35% of smartphone users access the mobile Internet from their device. (comScore)

There were 10.9 billion worldwide app downloads in 2010. (International Data Corp)

Smart Phones must make

us S-M-A-R-T-E-R right?

Taking Your Dealership Mobile

Ron Cariker

7 Media Group

mobile strategy
Mobile Strategy

Where do you START and why is one mobile solution any different than the other?

SMS - text messaging.

Mobile website (WAP) -

website designed to be

viewed on a mobile

device.

Applications - downloaded software on smartphones.

QR Codes - quick response

codes used to direct to more content.

Taking Your Dealership Mobile

Ron Cariker

7 Media Group

mobile strategy1
Mobile Strategy

QR Codes - Quick Response:

Smartphone and QR app.

required.

72% of smartphone users

would be likely to recall an

ad featuring a QR code.

Lack of ability to collect meaningful, follow-up data from consumer.

Not being done effectively across the board.

Taking Your Dealership Mobile

Ron Cariker

7 Media Group

mobile strategy2
Mobile Strategy

Applications:

Can be very useful and effective when app ties to native aspects of the phone.

SmartPhone required for access to app-

lications.

Only 50% of adults 25-34 own a smart-

phone.

mCommerce adoption will continue to

grow via mobile apps.

Cross-OS development required for applications penetration.

Apps are typically cost prohibitive for small businesses when measured against the ROI.

Taking Your Dealership Mobile

Ron Cariker

7 Media Group

mobile strategy3
Mobile Strategy

WAP site - Wireless Application Protocol:

What websites were like in 1999.

35% of smartphone users access the mobile Internet from their device and can watch video, fill out online forms, use interactive maps and much more.

Two-year growth (2008 – 2010) of more than 2,000 percent in mobile-ready web sites.

Getting your brand out to the largest possible pairs of eyeballs makes WAP an ideal choice.

WAP pages are limited in terms of content due to the memory and screen size of mobile devices.

Taking Your Dealership Mobile

Ron Cariker

7 Media Group

mobile strategy4
Mobile Strategy

SMS - Simple or Short Message Service:

The foundation of ALL mobile marketing strategies.

160 characters available for your message.

Almost 100% of all mobile devices have SMS capability.

Easy for customer to manage opt in and opt out interaction and easy for businesses to deploy campaigns.

Extremely immediate and very effective means to drive customers to other mobile content and offerings.

text 7MG to 55678

Taking Your Dealership Mobile

Ron Cariker

7 Media Group

my customers don t text
My Customers Don’t Text!

Taking Your Dealership Mobile

Ron Cariker

7 Media Group

my customers don t text1
My Customers Don’t Text!

Taking Your Dealership Mobile

Ron Cariker

7 Media Group

And you know this how...?

You asked them?

3 or 4 of them mentioned it once?

They are too old?

my customers don t text2
My Customers Don’t Text!

“If I had asked people what they wanted, they would have said faster horses.”

- Henry Ford

Taking Your Dealership Mobile

Ron Cariker

7 Media Group

loyal customers
Loyal Customers

Taking Your Dealership Mobile

Ron Cariker

7 Media Group

loyal customers1
Loyal Customers

It costs about five times as much to attract a new customer as it costs to keep an old one.

- White House office of Consumer Affairs

The probability of selling service to a new customer is 1 in 16, while the probability of selling service to a current customer is 1 in 2. 

- Earl Sasser, Harvard Business School

Repeat customers spend 33% more than new customers.

- Retail Active

It's easier to get present customers to buy 10 percent more than to increase your customer base by 10 percent.

- Eastbridge Consulting Group

Taking Your Dealership Mobile

Ron Cariker

7 Media Group

loyal customers2
Loyal Customers

How do you treat loyal customers?

Taking Your Dealership Mobile

Ron Cariker

7 Media Group

increase customer loyalty through mobile
Increase Customer Loyalty Through Mobile

Develop a mobile strategy for a passionate customer base.

Integrate mobile into the existing traditional media channels.

Keep the audience engaged with exclusive offers through mobile alerts.

Build a better customer profile through data gathering and enhancements.

Use your social media to draw your audience to your mobile platform.

Taking Your Dealership Mobile

Ron Cariker

7 Media Group

powersports dealers using mobile
PowerSports Dealers Using Mobile

Why dealerships are using mobile:

Reach customers with immediacy and relevancy.

Mobile cost is well below cost of any other form of traditional media.

Leverage existing database of customers that’s not used to fullest value.

Competing dealerships may be using mobile.

Taking Your Dealership Mobile

Ron Cariker

7 Media Group

powersports dealers using mobile1
PowerSports Dealers Using Mobile

How do dealerships decide on a mobile platform provider:

What other clients does the vendor work with.

Immediate consultations and support.

Knowledge of mobile marketing as well as experience in applying mobile to traditional media.

References and testimonials by clients of the vendor.

Technology vendor uses for SMS. Through carrier provisioned short codes or SMTP?

Taking Your Dealership Mobile

Ron Cariker

7 Media Group

powersports dealers using mobile2
PowerSports Dealers Using Mobile

How to build a mobile club and add new membership with continued growth.

Data import of current customers.

Data collection on every event #1 way to add new mobile members.

Online sign-up form on website and Facebook.

All radio, print flyers, in-store signage and other traditional media includes

mobile call to action.

Promotions with partners

like bars, restaurants,

events, etc...

Taking Your Dealership Mobile

Ron Cariker

7 Media Group

heather blessington ceo duo web solutions heatherb@duowebsolutions com text duo to 55678
Heather BlessingtonCEO - Duo Web Solutionsheatherb@duowebsolutions.comtext DUO to 55678
powersports dealers using mobile3
PowerSports Dealers Using Mobile

Results from dealerships with mobile:

Alert promoting buy 1 tire, get 1 free. Dealership sold $8,000 in tires in 3 days and had to place additional order.

Buy 1 T-shirt, get 1 Free. Dealership had largest day in motor clothes sales in 12 months. Increased floor traffic dramatically.

Free gift for first 50 customers. Dealership had customers waiting at the door before they opened the day of the promotion.

Taking Your Dealership Mobile

Ron Cariker

7 Media Group

ron cariker president 7 media group roncariker@7mediagroup com text 7mg to 556781
Ron CarikerPresident - 7 Media GroupRonCariker@7MediaGroup.comtext 7MG to 55678