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Strategies for Engaging Data Communities

Strategies for Engaging Data Communities. DigCCurr Professional Institute June 21-26, 2009 & January 6-7, 2010 Chapel Hill, North Carolina, USA Helen Tibbo, Lead Instructor June 22, 2009. Today’s Discussion. Digital Curation Lifecycle model.

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Strategies for Engaging Data Communities

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  1. Strategies for Engaging Data Communities DigCCurr Professional InstituteJune 21-26, 2009 & January 6-7, 2010 Chapel Hill, North Carolina, USA Helen Tibbo, Lead InstructorJune 22, 2009 DigCCurr Professional Institute

  2. Today’s Discussion Digital Curation Lifecycle model. Institutional repositories (IRs) as a venue for data preservation. Brief history of IR development. Strategies for IR content collection and community engagement. Bringing digital curation into the picture. DigCCurr Professional Institute

  3. OAIS Functional Model DigCCurr Professional Institute

  4. Digital Curation Lifecycle DigCCurr Professional Institute

  5. Institutional Repository: Definition • Institutional Repository • “… a university-based institutional repository is a set of services that a university offers to the members of its community for the management and dissemination of digital materials created by the institution and its community members.” Lynch, C. (2002). Institutional Repositories: Essential Infrastructure for Scholarship in the Digital Age. ARL Bimonthly Report 226. http://www.arl.org/newsltr/226/ir.html DigCCurr Professional Institute

  6. Institutional Repository: Characteristics • “Most essentially an organizational commitment to the stewardship of these digital materials, including long-termpreservation where appropriate, as well as organization and access or distribution.” • “While operational responsibility for these services may reasonably be situated in different organizational units at different universities, an effective IR of necessity represents a collaboration among librarians, information technologists, archives and records mangers, faculty…” Lynch, C. (2002). Institutional Repositories: Essential Infrastructure for Scholarship in the Digital Age. ARL Bimonthly Report 226. http://www.arl.org/newsltr/226/ir.html DigCCurr Professional Institute

  7. Institutional Repositories: Characteristics • “At any given point in time, an IR will be supported by a set of information technologies, but a key part of the services that comprise an IR is the management of technological changes, and the migration of digital content from one set of technologies to the next as part of the organizational commitment to providing repository services.” • “An IR is not simply a fixed set of software and hardware.” • Lynch, C. (2002). Institutional Repositories: Essential Infrastructure for Scholarship in the Digital Age. ARL Bimonthly Report 226. http://www.arl.org/newsltr/226/ir.html DigCCurr Professional Institute

  8. IR Landscape • CNI Survey (2005)http://www.dlib.org/dlib/september05/lynch/09lynch.html • Surveyed 121 US PhD granting inst.; 81 four-year liberal arts colleges • Responses from 97 (78.2% of PhD institutions; 50% overall) • 40% report operational IR (20% of population) • 52% without IR in planning stages • Responses from 35 (43.8%) of liberal arts inst. • 6% (2) report operational IR • 21% without IR in planning stages DigCCurr Professional Institute

  9. IR Landscape, continued • ARL Survey (Winter 2006)http://www.arl.org/bm~doc/spec292web.pdf • Surveyed 123 North American academic institutions: 87 respondents (71%) • IR Planning and Deployment • No Current IR Plans: 19 (22%) • IR Planning: 31 (35%) • Deployed Operational IR: 37 (43%) DigCCurr Professional Institute

  10. IR Landscape, continued • MIRACLE (Census, Fall 2006)http://www.clir.org/pubs/reports/pub140/pub140.pdf • Surveyed 2,147 North American academic institutions: 446 respondents (20.8% response rate) • IR Planning, Piloting, and Deployment • No Current IR Plans: 236 (52.9%) • IR Planning Only: 92 (20.6%) • IR planning and Pilot Testing: 70 (15.7%) • Deployed Operational IR: 48 (10.8%) Karen Markey, Soo Young Rieh, Beth St. Jean, Jihyun Kim, and Elizabeth Yakel, Census of Institutional Repositories in the United States: MIRACLE Project Research Findings (CLIR, Washington DC, 2007). http://www.clir.org/pubs/reports/pub140/pub140.pdf DigCCurr Professional Institute

  11. Characterizing IR “Success” • Deposits • End-Use • Scope • Size • $$$ • Human Resources • Collaboration • Services • Needs • And …. DigCCurr Professional Institute

  12. Repositories in Practice • DSpace at MIT http://dspace.mit.edu/ • e-Prints Soton: University of Southampton's Research Repository http://eprints.soton.ac.uk • Fedora: Tuft’s Digital Repository (TDR) Program http://dca.tufts.edu/tdr/faq DigCCurr Professional Institute

  13. Directories of Open Access Repositories • ROAR: Registry of Open Access Repositories. • http://roar.eprints.org/ • OpenDOAR: Directory of Open Access Repositories • http://www.opendoar.org/ • ROARMAP: Registry of Open Access Repository Material Archiving Policies • http://www.eprints.org/openaccess/policysignup/ DigCCurr Professional Institute

  14. Selecting Content articles pre-prints post-prints manuscripts course content e-learning objects e-portfolios conference proceedings presentations theses monographs technical reports working papers dissertations datasets databases spreadsheets university electronic records digital images audio moving images exhibitions performances maps interview transcripts plans blueprints GIS data software campus blogs newsletters email laboratory protocol web pages web sites DigCCurr Professional Institute

  15. IR Content Acquisition Approaches • Self deposit • Assisted deposit • Recruited deposit • Mandates • ROARMAP http://www.eprints.org/openaccess/policysignup/ DigCCurr Professional Institute

  16. Engagement • You will need to engage a variety of stakeholders at various points in the digital content lifecycle: • Administrators/resource allocators • Content creators • Other information professionals • Content users DigCCurr Professional Institute

  17. Engaging Resource Allocators • High level administrators in the organization • Heads of other departments/services • Head of your own department/service • You need to talk about • Value to the organization • Branding • Accountability • Visibility DigCCurr Professional Institute

  18. Engaging Content Creators • Set mission & goals for your repository. • Have elevator speech • Envision types of content and services • Be flexible • Know your target audience. • Listen to them • Know what they value • Adjust your vision in terms of what is valuable to the community. DigCCurr Professional Institute

  19. Envision Your Community • Envision your community broadly, for example • Faculty • Researchers • Administrators • Students • Staff • The public • Implement what is feasible over time • Look for providing value-added services DigCCurr Professional Institute

  20. Engage Other Information Professionals Within your institution External to your institution In consortia Internationally DigCCurr Professional Institute

  21. Engage Content Users Often content providers Teachers Researchers In-house Statewide; nationwide; worldwide Showing use adds value to material and encourages deposit and funding Understand the lifecycle for your materials from creation to use and reuse DigCCurr Professional Institute

  22. Engagement Strategies Develop an overall marketing plan and strategy for content recruitment and support Identify target audience(s) – start easy Have a clear vision and elevator speech Brand the repository Promote, promote, promote Have dedicated staff DigCCurr Professional Institute

  23. Engagement Strategies Develop strategic vision for populating IR Identify early adopters When do you engage? Plan to work with your content providers Develop information you need to exchange with content creators Develop ingest surveys Metadata generation workflow plan DigCCurr Professional Institute

  24. More Considerations Targeted growth Need for strong policy framework Know what you can do for your community and contributors DigCCurr Professional Institute

  25. 4Ps:Product, Price, Placement, Promotion From Marisa Ramirez and Michael Miller, Cal Poly Library: Know your product Know how much it costs to contribute to your repository How will people find your repository? How will you publicize your repository? DigCCurr Professional Institute

  26. Bringing Digital Curation Into the Picture • Need to intervene further upstream than has traditionally been the case with other library and archive efforts. • Target those who are willing to participate. • Target those who can influence others to participate. • Target those whose materials will make a difference. • Value what is valued by the community. • Envision re-use and what that will require. • Build from success and tell success stories. DigCCurr Professional Institute

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