Thanks to our sponsor. Master Sales Skills & Personal Branding. www.RAB.com. Getting To Know Those Who Are Joining Us This Morning. Name, station, market How long in radio sales Biggest issue facing Radio today. Personal Branding. Product Knowledge Sales Skills Marketing Expert.
How and why radio works
How to create an effective schedule
How to recognize and write effective commercials
Radio Ad Lab Studies
Radio success stories, both local and national
You should know all of this information and be able to articulate it in the appropriate selling situations
Some clothing is inappropriate no matter who the client is.
It’s not what you say…
“C” is for…
“R” is for…
Trustworthiness + Expertise
The more credible your personal brand...
the more sales you will close!