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DIGICOMP - A framework to help improve digital consumer skills. Barbara Brecko Yves Punie Riina Vuorikari JRC-IPTS. European Commission, Joint Research Centre European Commission's in-house science service. Institute for Prospective Technological Studies (IPTS)
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DIGICOMP - A framework to help improve digital consumer skills Barbara Brecko Yves Punie Riina Vuorikari JRC-IPTS
European Commission, Joint Research Centre European Commission's in-house science service Institute for Prospective Technological Studies (IPTS) Research institute supporting EU policy-making on socio-economic, scientific and/or technological issues
JRC IPTS study on Digital Competence for DG EAC A3 (2010-2012) • This presentation: • “Digitally competent” • Introduction to the framework, and what to do with it? • Examples for consumers needs in on-line shopping http://is.jrc.ec.europa.eu/pages/EAP/DIGCOMP.html
What does it mean to be digitally competent? Digital competence ≠ use of ICT tools Digital competence involves the confident and critical use of ICT for employment, learning, self-development and participation in society (EC, 2006).
An encompassing definition Digital competence is the set of knowledge, skills, attitudes, strategies and awareness Learning domains that are required when using ICT and digital media Tools to perform tasks; solve problems; communicate; manage information; collaborate; create and share content; and build knowledge Competence areas effectively, efficiently, appropriately, critically, creatively, autonomously, flexibly, ethically, reflectively Modes for work, leisure, participation, learning, socialising, consuming & empowerment Purpose
JRC IPTS study on Digital Competence for DG EAC A3 (2010-2012) • Aim: • Identify and describe key components of Digital Competence (DC) in terms of knowledge, skills and attitudes. • Why: • Many initiatives but lack of common understanding and guidelines at European level • Policy: • 2013 COM on Opening up Education • 2006 Recommendation on Key Competences for Lifelong Learning • Digital Agenda Scoreboard • Use: • By Spain, Basque region, Andalucía, and Malta to develop framework for teacher competences
JRC IPTS study on Digital Competence for DG EAC A3 (2010-2012) http://is.jrc.ec.europa.eu/pages/EAP/DIGCOMP.html
1. Information • 1.1 Browsing, searching and filtering information • To access and search for online information, to articulate information needs, to find relevant information, to select resources effectively, to navigate between online sources, to create personal information strategies • 1.2 Evaluating information • To gather, process, understand and critically evaluate information • 1.3 Storing and retrieving information • To manipulate and store information and content for easier retrieval, to organise information and data
Source: Elaborated by IPTS, based on the structure of the eCompetence framework for ICT professionals
How to apply the framework for consumers’ digital competence?
Example of mapping on-line consumer “use cases” to the framework
“Social media allows digitally literate consumers to share experiences and offer feedback on products and services”
How could the existing Digcomp framework be applied to consumers’ digital competence? • The Digcomp framework could be applied to develop a comprehensive framework for consumers’ digital competence (Dimension 5) • Since competences are inter-related, it’s dangerous to pick only a few • Such framework would facilitate to promote consumer education, to create suitable educational materials and even to assess the existing competences. • …but also to set and reach policy targets for this area!
What does it mean to be a consumer in today’s on/off-line environment?
What does it mean to be a consumer in today’s on/off-line environment? • Things to consider for future competences: • Digital identities, also those of consumers, are “negotiated” each time between the user and the environment • Privacy, and the data related to the consumer, increasingly becomes a commodity, an item that is traded and even sold. • E.g. to use a free services such as Gmail or FB, the user trades their data in exchange of the services. • A competence framework should reflect such realities!
Thank you! Institute for Prospective Technological Studies (IPTS) Information Society Unit http://is.jrc.ec.europa.eu