Business Report: The Analysis of Amway Group Member: • 9331303 Rita Hsu • 9331310 Grace Huang
Introduction • Amway, one of the biggest direct-selling companies in the world. In this report, we will analyze Amway’s success from different of aspects.
Background Information • Amway is an abbreviation for "American Way" and was founded in 1959 by Jay Van Andel and Richard DeVos.
Target Market and Customers • The range of consumers group is very large which is from babies to elders • Women are the main consumers
Major Competitors • Melaleuca(美樂家) • Sunrider(仙妮蕾德) They sell similar products as Amway.
Employees • opportunity to millions of people in more than 80 countries and territories around the world • offer over 3 million Business Owners the inspiration to grow those businesses
Products Position • Amway’s products are a little bit expensive but with high quality; therefore, they are positioned in up-market
Introduction of Amway’s Brand • Amway’s brands are the solid foundation for a successful, independent retail business.
NUTRILITE™ • NUTRILITE is a brand of vitamins, minerals and dietary supplements (in tablet/capsule form, based on 2002 sales).
ARTISTRY™ • The ARTISTRY brand sales facial skin care products and color cosmetics since in 1968
SATINIQUE™ • The SATINIQUE sales hair care system and they use the nature’s exclusive renewing technology.
eSpring™ • Slogan:The world’s best source of water • eSpring Water Treatment System provides the quality drinking water family deserves with the highest standards for clean water quality.
iCook™ • Slogan: Cook healthier. Live better. • iCook Stainless Steel Cookware sales kitchen containers
Home Care • Slogan: Everyone loves clean. Clean says you’re in control of your life and your surroundings. • Amway's Home Care brands provide complete cleaning systems.
Distribution • Marketing from the Web site • Countries that are located
Marketing from the Web site • web stores where people can browse the available products and place an order online.
Countries that are located • more than 80 countries and territories around the world • China has opened more than 200 shops in over 100 cities • Venlo in the Netherlands, which opened in 2002 distributes AMWAY products to Business Owners throughout Europe and South Africa
Conclusion • After doing this report, we can know why Amway can be so successful. Amway will keep running and expanding their business field.