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Business Report: The Analysis of Amway. Group Member: 9331303 Rita Hsu 9331310 Grace Huang. Introduction. Amway, one of the biggest direct-selling companies in the world. In this report, we will analyze Amway’s success from different of aspects. Amway’s CF--- eSpring.

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business report the analysis of amway
Business Report: The Analysis of Amway

Group Member:

  • 9331303 Rita Hsu
  • 9331310 Grace Huang
introduction
Introduction
  • Amway, one of the biggest direct-selling companies in the world. In this report, we will analyze Amway’s success from different of aspects.
background information
Background Information
  • Amway is an abbreviation for "American Way" and was founded in 1959 by Jay Van Andel and Richard DeVos.
target market and customers
Target Market and Customers
  • The range of consumers group is very large which is from babies to elders
  • Women are the main consumers
major competitors
Major Competitors
  • Melaleuca(美樂家)
  • Sunrider(仙妮蕾德)

They sell similar products as Amway.

employees
Employees
  • opportunity to millions of people in more than 80 countries and territories around the world
  • offer over 3 million Business Owners the inspiration to grow those businesses
products position
Products Position
  • Amway’s products are a little bit expensive but with high quality; therefore, they are positioned in up-market
introduction of amway s brand
Introduction of Amway’s Brand
  • Amway’s brands are the solid

foundation for a successful,

independent retail business.

nutrilite
NUTRILITE™
  • NUTRILITE is a brand of vitamins, minerals and dietary supplements (in tablet/capsule form, based on 2002 sales).
artistry
ARTISTRY™
  • The ARTISTRY brand sales facial skin care products and color cosmetics since in 1968
satinique
SATINIQUE™
  • The SATINIQUE sales hair care system and they use the nature’s exclusive renewing technology.
espring
eSpring™
  • Slogan:The world’s best source of water
  • eSpring Water Treatment System provides the quality drinking water family deserves with the highest standards for clean water quality.
icook
iCook™
  • Slogan: Cook healthier. Live better.
  • iCook Stainless Steel Cookware sales kitchen containers
home care
Home Care
  • Slogan: Everyone loves clean. Clean says you’re in control of your life and your surroundings.
  • Amway's Home Care brands provide complete cleaning systems.
distribution
Distribution
  • Marketing from the Web site
  • Countries that are located
marketing from the web site
Marketing from the Web site
  • web stores where people can browse the available products and place an order online.
countries that are located
Countries that are located
  • more than 80 countries and territories around the world
  • China has opened more than 200 shops in over 100 cities
  • Venlo in the Netherlands, which opened in 2002 distributes AMWAY products to Business Owners throughout Europe and South Africa
conclusion
Conclusion
  • After doing this report, we can know why Amway can be so successful. Amway will keep running and expanding their business field.