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511 & 211 Working Together

511 & 211 Working Together. San Luis Obispo Regional Rideshare. About San Luis Obispo. Rural county – population 246,681 (2000 Census) Located on the Central Coast, between Los Angeles and San Francisco. SLO Regional Rideshare. Mission: To decrease vehicle trips/miles

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511 & 211 Working Together

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  1. 511 & 211Working Together San Luis Obispo Regional Rideshare

  2. About San Luis Obispo • Rural county – population 246,681 (2000 Census) • Located on the Central Coast, between Los Angeles and San Francisco

  3. SLO Regional Rideshare • Mission: To decrease vehicle trips/miles • Division of the San Luis Obispo Council of Governments (MPO) • Programs: • Safe Routes to School • Rideshare Employer Program • Senior Transportation Options • Regional Mobility Management (JARC Grant 09) • 511 Telephone and Web (Summer 2009)

  4. SLO Regional Rideshare, cont. • Services: • Personalized Trip Planning • Online rideshare matching • Online bus trip planning • Summer Break Pass • Lucky Bucks • Emergency Ride Home • Bike Month • Rideshare Week • Campaigns: Low Carbon Diet, Don’t Just Wear Green, Be Green

  5. SLO 211 • Since 1970 • SLO County's only free comprehensive information, referral, support and crisis intervention service • Volunteer staffed, 24 hours/day (English & Spanish) • Implemented three-digit number in November 2007 • In 2008, received over 19,355 calls – 57% increase from year before

  6. 511 Cont. • Project began in December of 2007 • Projected Go-Live is July 08 (subject to grant funding period) • Telephone and web component • Telephone menu options • Road conditions • Public transportation • Ridesharing • Roadside assistance • Live Spanish speaking assistance

  7. About 511 SLO • First rural 511 service in California • Little focus on “traffic” • Large focus on public transportation, rideshare and bicycle commuting • First 511 to be implemented by a TDM Program • Added telephone service: road conditions, roadside assistance • Website with live travel conditions • Rebrand of Rideshare/511 • Valuable service • Five fixed route transit operators, numerous Dial-a-Ride phone numbers, Senior Shuttle operators • Opportunity for cohesive, consolidated transportation information source

  8. 511 & 211 Working Together • Worked together from the beginning • Spanish speaking component • Limited Spanish voice recognition technology • 211 has Spanish speaking staff 24-hours • Same clientele • 511 will become unnecessary for a majority of commuters • 511 will quickly become a key resource for underprivileged and underrepresented populations • Increased mobility for 211 and increased social services assistants for clients of 511

  9. Why work together, cont. • Cohesive messaging • Cooperative marketing to dispel confusion • “For transportation information call 511, for everything else call 211” • Reach same target groups • Grant opportunities • New Freedom Grant for ongoing 511 operations • Grant opportunities for 211

  10. Questions? Morgen Marshall Rideshare Manager mmarshall@rideshare.org www.rideshare.org 805.781.4462

  11. 211, cont. • In July 2000, Federal Communications Commission assigned the three-digit dialing code 211 • Currently, 209 active systems operating in all or part of 41 states, reaching roughly 192 million Americans, or approximately 65% of the US population. • Implemented three-digit number in November 2007 • In 2008, received over 19,355 calls – 57% increase from year before

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