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UW Social Media in Business

UW Social Media in Business. Small Business Case Study Veritus Realty Group Chuck Reiling. 3/29/11. SITUATION. Chuck Reiling – xGeologist, xTech Exec, xConsultant details (too many) at www.LinkedIn.com/in/ChuckReiling Now Realtor and Owner/Broker – Veritus Realty Group

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UW Social Media in Business

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  1. UWSocial Media in Business Small Business Case Study Veritus Realty Group Chuck Reiling 3/29/11

  2. SITUATION • Chuck Reiling – xGeologist, xTech Exec, xConsultant • details (too many) at www.LinkedIn.com/in/ChuckReiling • Now Realtor and Owner/Broker – Veritus Realty Group • Partnered with wife, Diane – “the family business” • Referral business model – all over the Seattle/Eastside area • Network of 850 contacts – 100 As, 250 Bs, 500 Cs • Active ‘Contact, Care & Community’ programs • Websites: • www.GreaterSeattleHomesToday.com • www.GreaterSeattleHomeSearch.com • Blogs: • www.GreaterSeattleHomesBlog.com • www.facebook.com/Greater.Seattle.Homes • www.activerain.com/blogs/GreaterSeattleHomes • Monthly e-letter: Reiling’s Real Estate Market Report

  3. CHALLENGE • 2003 – 2007 • Built up business to average 20 txns/yr • Lead eastside referral agent for Redfin – 2006 • Engaged with all new e-real estate ventures • 2007/2008  • Mortgage market & Stock market crashes • Escalating issues – qualification, confidence, equity gridlock • 2008 – 2010 • Business average 10 txns/yr, 25% lower price pt • No market recovery in sight • Need 2nd source of leads • Purchased leads don’t work • Limited funds for marketing

  4. ACTION • Formed Veritus Realty Group to reduce brokerage expenses • Consolidated branding to ‘Greater Seattle Homes’ theme • Started Facebook business page • Built ‘Greater Seattle Home Search’ site with listing indexing • Tried Google Direct ad words – good click-thru/poor conversion • Rebuilt GSHS site • Bigger buttons – Parker LePla advice • Better calls to action • Trying some Craigs List ad techniques • Consulting assignment to Windermere Solutions • Learning new stuff • Need to re-direct blogging to Gen Y/Echo Boomers

  5. RESULTS • Business still slow; seasonally picking up • Web traffic improving, conversion to leads still way too low • TBD  Problem Statement: Need to dramatically improve hit rate and engagement rate with minimum expense Expected Outcome: More web-sourced leads and expanded business volume Contact: Chuck Reiling, (206) 850-3507 chuck@reilingteam.com

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