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Investor Presentation June 2012 www.rentalcompare.com

“ An eBay for Rentals”. Investor Presentation June 2012 www.rentalcompare.com. Our Goal. To make anything which can be rented available to anyone in the world through our web marketplace. Vendors / Rental Companies. Renters. Network Affect. Listings attract renters .

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Investor Presentation June 2012 www.rentalcompare.com

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  1. “An eBay for Rentals” Investor Presentation June 2012 www.rentalcompare.com

  2. Our Goal To make anything which can be rented available to anyone in the world through our web marketplace. Vendors / Rental Companies Renters Network Affect Listings attract renters Renters attract rental companies To be their “go to first” online marketplace when they think of renting anything To be their most effective marketing partner and #1 source of rental inquiries

  3. Market Opportunity Equipment rental industry - a $33.5 billion market and growing Highly fragmented vendor base is ideal for market maker • Rental companies: • Compete for visibility on web • Seek an efficient marketing channel • Renters: • Seek a more efficient process given less time to search for rentals • Options today include: • Web search using Google/Bing/Yahoo: must drill down into multiple rental company web sites to find specific items • Directories, which are entirely category based

  4. RentalCompare:The Solution Subscription Based Business Model RentalCompare aggregates vendors, renters and items for rent to create a vibrant online rental marketplace – “an eBay for rentals.” Subscription Business Model Listing Package # of Items Monthly Fee • Free for renters • Vendors/rental companies pay fixed listing fees (recurring revenue) to list their products or services THREE SIMPLE STEPS Search Renters fill in search keyword(s) and location

  5. Rental Industry Market Size Equipment rentals are a $33.5bn industry and growing Equipment Rental Industry (North American and Canada, US$ Million) – including three market segments: party and event, general tool, and construction and industrial equipment; source: American Rental Association/IHS Global Insight 1 2012 American Rental Association/IHS Global Insight forecast

  6. Transforming a $33.5BN Fragmented Industry Estimated 5MM Unique Rental Items 5,000,000 Unique Rental Items X 90 Average Rental Days Per Year X $74 Average Rental Rate $33,500,000,000 X 10% Take Rate1 $3,350,000,000 Addressable Market US and Canada 5MM Total Rental Items Rest of World 500k RC Rental Items2 250,000 Rental Vendors/Service Providers US and Canada 50,000 200,000 Highly Fragmented Vendor Base Ideal for Market Maker Event Vendors Service Providers 1 Current “take rate” estimated at 4.8% which we believe can increase to 10% once the RentalComp marketplace has matured. Estimate consistent with “take rate” of US vacation rental website homeaway.com which has a similar subscription based business model and market dynamics 2 As at February 29, 2012

  7. Outstanding Value Proposition Value Creation For Vendors/Service Providers Value Proposition for Renters Speed – RC is the fastest path to searching and comparing rentals $8,040 3 ~21x: Estimated ROI for Vendors/Service Providers Size – widest variety of search results Precision – keyword search for specific items, ex. “red sofa” Connection – fast quote request service and/or direct communication with vendors/rental companies [ ]m Rental Vendors/Service Providers $386 Current competition lacks critical mass of vendors/rental companies and inventory Estimated Annual Rental Income Annual Listing Fee 1 4.8% Take Rate 2 1 Average based on 5% Professional, 25% Bronze, 35% Silver, 25% Gold, and 10% Unlimited subscription listings. 2 Annual listing fee as a percentage of estimated annual rental income. 3Assumes 3 rental items booked per month through RentalComp inquiries with an average 3 day rental at $74/day.

  8. Global Vision, Multiple Growth Drivers Increase Number of Listings Increase Revenue per Listing • Through … • Direct Marketing to Rental Companies • Largest Rental Inventory benefits from “Critical Mass” • New Geographies • New Rental Item Categories • Additional Features, ex. Proposal Generator, Mobile RentalComp, Rental Resource Directory Reflected in … Other Revenue Channels Average Revenue Per Listing • Increasing the Base Listing Price • Add-ons, ex. Featured Listings • Advertising • eBlasts • Technology

  9. Execution Strategy

  10. Why Invest in RentalCompare? Large, highly fragmented industry presents huge opportunity Compelling value proposition Vendors and renters together in a more efficient, cost effective manner Offers renters a faster, more precise solution to finding rentals Offers vendors access to a global market Attractive ROI for vendors Recurring, subscription based business model Experienced team to exploit this opportunity P Traction Website has been designed and created 500,000 rental products from over 1,000 vendors Supported by industry leaders – signed national accounts Generating revenue

  11. Financing Details Existing Investors/Financing • Founders seed funded the company for 2 ½ years • Approximately $500,000 invested to date Capital Raise of $900,000 • Supports RentalComp 1.5 years • Operate in the black after 18 months • Use of Proceeds • Expand sales/marketing team to market the site to Vendors/Clients • Build SEO presence to increase its search position; develop programming team to refine RC’s capabilities • Develop “Affiliate” network with other marketing companies outside North America to resell RC’s listing services • Expand RC in the long-term as the international rental marketplace for anything that can be rented.  

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