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Trade Promotion Coordinating Committee (TPCC)

Trade Promotion Coordinating Committee (TPCC). Commerce-chaired interagency task force. Establish priorities. Coordinate. Customer service. Avoid duplication. Report to Congress. Coordination mechanisms: U.S. Export Assistance Centers / Country Commercial Teams. Advocacy Center.

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Trade Promotion Coordinating Committee (TPCC)

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  1. Trade Promotion Coordinating Committee (TPCC) Commerce-chaired interagency task force. • Establish priorities. • Coordinate. • Customer service. • Avoid duplication. • Report to Congress. Coordination mechanisms: • U.S. Export Assistance Centers / Country Commercial Teams. • Advocacy Center. • export.gov. visit export.gov for more

  2. visit export.gov for more

  3. Core Trade Promotion agencies • Commerce: Market entry and matchmaking, major project advocacy, market access. • State: Advocacy, commercial function in many posts. • SBA: Working capital, counseling. • Ex-Im Bank: Export loan guarantees, export credit insurance, and direct loans to foreign buyers. • OPIC: U.S. investment & know-how in emerging economies: guarantees, project finance, political risk insurance. • USTDA: Reverse trade missions, feasibility studies, conferences. • Agriculture: Services for agricultural goods. Delivered by associations and state groups. • Other Active Agencies: Transportation, Energy, EPA. visit export.gov for more

  4. Why Export? A national priority • Jobs: 10 million U.S. jobs depend directly on exports. • Economy: a record 14 percent of the U.S. economy is dependent on exports. • Growth: Near/medium term growth will depend on exports. • GDP = C + I + G + (X - M) visit export.gov for more

  5. Challenge: Awareness & engagement • Broaden: the number of exporters. • The 302,000 that currently export represent only one percent of all U.S. companies. • Deepen: the number of countries firms export to. • Of all the U.S. companies that export, 58% export to only one country, representing only 5% of the value of all exports. • Public Role: “No Wrong Door” -- help firms at every level of export readiness. visit export.gov for more

  6. Why Export? Company perspective • Profit • Don’t get left behind. Record $2.2 trillion in 2012. • Competitive advantage: America’s strong brand. • Opportunity • 96% of consumers live outside the U.S. Millions of consumers are entering the middle class each year. • Solutions • Counseling, connecting, capital. visit export.gov for more

  7. Growth markets visit export.gov for more

  8. Small Business visit export.gov for more

  9. 5.00 4.00 3.00 Overall Market 2.00 Effective Mixed Effectiveness Challenged 1.00 Developing Business Plans†‡ Ensuring Sufficient Production Capacity†‡ Protecting Intellectual Property†‡ Conducting Market Research†‡ Marketing/ Selling Internationally† Finding Business Partners† Shipping/Preparing Export Documentation†‡ Ensuring Compliance with U.S.or Foreign Laws†‡ Managing Payment/ Financing†‡ Significant difference between Effective and Mixed Effectiveness scores †Significant difference between Effective and Challenged scores ‡Significant difference between Mixed Effectiveness and Challenged scores Segmenting Exporters visit export.gov for more

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