1 / 4

Operating at a Lost: The Furmano story! Stick to your Christian principals.

Stick to your Christian principles with Furmano's, a company founded by John Wesley near North Cumberland, PA. Employing descendants of past employees up to the fifth generation, they specialize in canning bean products. In an effort to appeal to Italian-American families, the label was redesigned with the colors of the American flag. With decisions on product selection and timing to be made, businesses like Furmano's must cater to the tastes of the population they serve.

kiet
Download Presentation

Operating at a Lost: The Furmano story! Stick to your Christian principals.

An Image/Link below is provided (as is) to download presentation Download Policy: Content on the Website is provided to you AS IS for your information and personal use and may not be sold / licensed / shared on other websites without getting consent from its author. Content is provided to you AS IS for your information and personal use only. Download presentation by click this link. While downloading, if for some reason you are not able to download a presentation, the publisher may have deleted the file from their server. During download, if you can't get a presentation, the file might be deleted by the publisher.

E N D

Presentation Transcript

  1. Operating at a Lost: The Furmano story! Stick to your Christian principals.

  2. Founded by John Wesley, Fermano’s employs decedents of past employees near North Cumberland, PA. They now employ the forth and fifth generation. They make caned bean products and can difference bean products, although they could be canning beats in the main cannon season.

  3. Since Furmans doesn’t sound Italian, and someone else said the cans didn’t sound Italian, they decided they needed a new strategy to sell to families of Italian decent. Someone said that customers preferred their tomatoes to sound more Italian, so they changed the label to the yellow, red, and green that make up the colors of the American flag. They hope to sell to the dense population of the Northeast.

  4. There are a lot of decisions to make. For example, which product do they want to product, and what time of product? This business means hat firms must appeal to those taste pallets of the population. A taste pallet: where is my forklift?

More Related