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A presentation at the School of Media & Communication, Pan African University on: “Youth Synergy”. By. CHUDE JIDEONWO. THIS IS MY LIFE :. My life’s work over the years has always been centred. on three things:. Connector: Linking people, especially young people. with opportunities.
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A presentation at the School of Media & Communication, Pan African University on: “Youth Synergy” By CHUDE JIDEONWO
THIS IS MY LIFE: My life’s work over the years has always been centred on three things: Connector: Linking people, especially young people with opportunities. Capacity Builder: Building capacity for my generation in enterpriseand governance • Change Agent: Using media as a (limitless) tool for • positive change and upward growth.
THE POWER OF THE MEDIA: Our three organisations (Y!, Red Media and The Future project) Believe in and are extremely passionate about the capacity of the media to transform societies and people. In brief: Y! is media content. Red Mediais media and communication. The Future Project is media for development
RUBBIN’ MINDS • Rubbin’ Minds was created to meet a very important need in terms • Of then national conversation. • Before Rubbin’ Minds, there was no existing national show which • Gave voice to the concerns and aspirations of young people in areas • outside of entertainment. • It has become the leading television platform where young people discuss and debate the economy, polity, politics, and other topical issues. • Our flagship TV program which shows on Channels TV every Sunday • by 3pm.
Y! MAGAZINE The best way to hide something from a black man is to put it in a book.” – Lewis Michaux (Proprietor of the African National Memorial Bookstore). “If I can get a black person to read, I can change their life.” – Black Nationalist’s exhortation. Y! was born to dispel the perception that Nigerians, Especially young people don’t read if it isn’t the usual fare of entertainment, sports and fashion. Y! uses the media to provoke thought, inspire action and stimulate growth. • Y! stubbornly insists on presenting issue-based features and spotlighting a new breed ofyoung Nigerians you wouldn’t normally find in Nigerian magazines.
YOUNG AND NIGERIAN (Y&N): Y&N is our weekly feature on the Sunday Guardian. We interview & profile young people outside entertainment and fashion in a mainstream/traditional paper. Of course, We don’t have a problem with young people expressing their talents in fashion, entertainment or sports, but we insisting of filling that huge content gap – and a Undeserved Intellectual market.
ENOUGH IS ENOUGH (EIE): • Founded by The Future Project but handed over to • an independent board. A coalition of individuals and youth-led organisations committed to instituting a culture of good governance and public accountability in Nigeria We latch on the power of the media to channel the collective Angst of our generation and sustain a movement for change
THE FUTURE AWARDS • The Future Awards was birthed out of a belief in the power of strong positive images in a society like Nigeria. • These images serve as models to inspire hope and arouse in young Nigerians, a belief in themselves. • We strongly believe that true change for Nigeria goes beyond just digging boreholes or distributing tricycles. • To create real change, you must change the minds of the people; you must make them have faith that everything they can imagine is possible in this country.
THE FUTURE ENTERPRISE SUPPORT SCHEME Nigeria doesn’t just have an unemployment issue, it has an unemployability issue. Many young people lack the necessary skills and knowledge base needed to pursue their passions and purpose in life. We organise trainings in photography, entrepreneurship, writing etc. We also organise master classes in special fields. GRANDUANTS OF THE FUTURE AWARDS SUPPORT SCHEME- PHOTOGRAPHY WORK SHOP
YNAIJA.COM IDEAS.OPINION.ISSUES.CULTURE.COLUMNS This is our online newspaper. The one stop shop for issues,opinions and analysis. • What are young people thinking-and talking-about • right now? YNaija is your map.
THE FUTURE AWARDS SYMPOSIUM A history-making forum for young Nigerians across sectors to tackle pressing leadership questionsand chart a practical course for how we intend to do better than those before us through interaction with present leaders at the highest echelon of business and governance.
JOURNALISM My work as a journalist has followed a pattern that many might call development Journalism. Examples- Spotlight on trans-Atlantic human trafficking for Mania magazine; celebrating the giant strides of Nigerian musicians in the UK Guardian. It’s about telling the stories that make impact – I have Always been convinced that the media needs to be an Active (not passive) tool to transform people and societies.
RED MEDIA • Red media is a practical demonstration of how far the media can go as a drive of… just anything! The possibilities are endless!. • Ranging from the dreams of young people (Nigerian idol), the launch of exciting technology (Google +), the aspiration of a voting nation (Reclaim Naija.net), the lifestyle of a new generation (Blackberry), or a government trying to reach its people (Ministry of Finance) – these have been our Clients.
STRAT 2025: Strat 2025 is the vision we had when we started this organisation in 2005. “By 2025, we’ll raise a set of young Nigerians who are ready and have the capacity to re-direct our company.”
COLLABORATIONS AND PARTNERSHIPS LIE AT THE CENTRE OF OUR WORK, MOST VISIBLY DEMONSTRATED BY ENOUGH IS ENOUGH: • Some partners: • Nigeria Leadership Initiative • Silverbird Group • British Council. • KelechiAmadi Studios. • Microsoft • US government. • Every time we collaborate we are always thinking about one thing: developing capacity of young people in leadership and enterprise.
THE FUTURE (forgive the pun): There is no finish line. There is no grand accomplishment. The success is in each milestone, whether big or small. No one person will change the world but by God!. we are determined to move it in direction we desire.
